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Wells Fargo to eliminate overdraft charges

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Wells Fargo (NYSE: WFC) announced on Thursday that it will eliminate fees on customer overdrafts of $5 or less and is going to limit overdraft charges to a maximum for four per day.

This move follows similar moves from other large banks, prompting some to ask what took so long. In addition, Wells Fargo customers will be allowed to opt out of automatic overdraft coverage. Doing so would mean that debit card and ATM transactions would not be allowed to go through if your account is overdrawn.

In a statement, Wells Fargo stated, "Most of our customers don't need overdraft coverage in any given month, but for those that do we hope these changes, along with the tools we already provide will help them minimize overdraft fees."

Wells Fargo's current overdraft fees start at $25 for the first overdraft in a 12-month period, then the charges are upped to $35. The good news is that customers won't be paying out the nose for overdrafts; the bad news is that Wells Fargo and other banks will need to find another way to raise the money they will lose from the elimination of the fees. For the record, Wells Fargo and other banks estimate that the current system brings in $29 billion per year.

Wells Fargo's changes are supposed to take place at some point in October, which is when some of its competitors will enact similar rules. While the move seems pragmatic at first glance, we have to remember that the banks are going to have to make up money somewhere, and it could come in the form of higher fees elsewhere. What good is it if you don't get charged for overdrafts, but you get charged an extra $2.50 every time you use your debit card. Banks will not give up what some may think of as "easy money" just to be nice to their customers. Call me cynical, but this just doesn't happen -- at least not since the days toasters and bakeware for opening a new account.

By the way, was anyone shocked at how much money ($29 billion) banks make from overdraft fees every year? Of course, the reason that I haven't needed overdraft protection is because my wife is in charge of the checkbook.

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Last updated: November 25, 2009: 02:33 PM

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