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JockStocks: The Palace in Dallas shows that owners are out of touch with the average fan

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I didn't want to do it, I didn't want to cover the Dallas Cowboys' new stadium. Mainly because anyone that watches any of the sports channels or any of the NBC network has seen plenty of Jerry Jones and the Palace in Dallas (as some call it).

This $1.15 billion (yes, with a B) stadium is the definition of opulence, as it boasts a high-end steakhouse, tex-mex food, and something called a Cowboyrito. If you are thirsty, you can drop 12 bucks on a Patron margarita in the club lounge, or you could try a frozen Cowboyrita for 14 bucks (Cowboyrita? Seriously?).

I found it very interesting reading the Bloomberg article covering the stadium, especially when they estimated that it will cost $200 per person to go to a game. Yes, that is an average and it takes the high-end tickets into account, but I would be interested to see how much it costs for other teams. We the fans can't afford to go to these palaces and enjoy a game thanks to the ticket prices. I would love to see a game in Dallas Stadium, the new Yankee Stadium, or Citi Field in New York -- but I have a mortgage to pay.


That is a major chunk of cash for one person, imagine taking a family of four to the game. Anyone want to argue that professional sports teams are out of touch with the general public? Seriously, it is getting to the point that the only people that can afford to go to the games are the filthy rich.

Oh, want another piece of evidence that owners don't care? How about the 30,000 fans that plunked down $29 for a standing room only party pass? First, it was unsafe. Second, that is ridiculous -- as some of the people were nowhere near the field and could only watch the game on the gigantic jumbotron at the middle of the field. Sorry, but I would rather spend my Sunday at home watching my team of choice (the Bengals) on my modest television where my Diet Cokes don't cost me $5.50 per six-pack.

As sports fans, we are being forced into watching the game from home and not enjoying having drunken fools dump beer on us every time they breath. I have to admit, it sure didn't look like it was fun on that Cowboy party deck -- the fans should have saved their money and stayed home, but they wanted to be there. I guess I can't blame them, but I also can't blame them if they were rather upset at the situation they were handed.

The true blue-collar fan cannot afford to go to the game anymore, thanks to ridiculous ticket prices -- which are driven by ridiculous player salaries, so it is a vicious circle. The more money that a team charges, the more money they make, and the better players they can sign -- leading to wins. We have reached a place in sports where the Golden Rule is applied, he who has the gold makes the rules (and charges what he wants).

As for my sports money? Right now the best value is about a two-hour ride up 71 North to Columbus to watch the Blue Jackets play hockey. I can see an NHL game for roughly $25 -- I can eat and drink (pop) on the way to the arena. If I am going to spend my money, I am going to spend it wisely. Of course, watching a hockey game in hi-def is nice, so staying home to watch the game saves money -- so it doesn't drive my wife too crazy.

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Last updated: November 25, 2009: 08:53 AM

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