Walmart ends technical support program with Dell, will use Sam's Club instead


A little over a year after teaming up to offer in-store technical support, the folks in Bentonville have dumped Dell Inc. (NASDAQ: DELL) as their partner. Walmart (NYSE: WMT) now plans to use its Sam's Club division to help its consumer electronics customers.

Sam's Club will offer free technical support for many consumer electronics products offered in Walmart stores and will even offer home delivery and installation services for a fee. The question I have is this: does Sam's Club have employees with a decent level of technical expertise who can help instead of frustrate customers?

That remains to be seen, and it's probably why these support services will be provided by a third party and not Sam's Club itself. One doesn't exactly equate top-notch technical support and the largest wholesale retail chain in the U.S., though --- will customers bite?

HDTVs, personal computers and MP3 players are all complicated devices (save for the iPod), and consumer electronics are becoming even more complicated, contrary to what manufacturers are marketing. True high-tech can't really be that simple, can it? Apple Inc. (NASDAQ: AAPL) is the lone exception here: simplicity is the hallmark of its entire line of products.

Walmart has steadily ramped up its consumer electronics sections and product lines in recent years (really stepping it up in 2008) to try and take some of Best Buy Inc.'s (NYSE: BBY) pie. At the same time, Circuit City has folded completely and has left valuable market share for the taking. But along with all that comes the need to explain all this technology to the people who buy it -- and hopefully come back for future purchases.

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