Gannett (NYSE: GCI - option chain) shares rose Tuesday after the company forecast third-quarter EPS between 39 and 42 cents. Analysts had been expecting EPS of 28 cents in the coming period. Other newspaper stocks like the New York Times (NYSE: NYT) also traded significantly higher after Gannett's forecast. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on GCI.
GCI opened Tuesday at $11.85. So far the stock has hit a low of $11.27 and a high of $11.96. As of 11:10, GCI is trading at $11.65 up 1.67 (16.7%). The chart for GCI looks neutral and S&P gives GCI a neutral 3 STARS (out of 5) hold ranking.
For a bullish hedged play on this stock, I would consider a January bull-put credit spread below the $7.50 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make an 11.1% return in four months as long as GCI is above $7.50 at January expiration. Gannett would have to fall by more than 36% before we would start to lose money.
GCI has not been below $7.50 since August and has shown support around $8 recently.
Brent Archer is an options analyst and writer at Investors Observer.
DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in GCI or NYT.
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