Google planning larger assault on mobile advertising, and smartphone sales are helping

What else is there for Google, who is making billions every quarter from internet search? Why, mobile search of source (and mobile products like Google Docs, Calendar and Gmail). Google is already delving into advertising on the venerable and ultra-popular iPhone, and it never stops talking about advertising on the all-important "second screen." Where does the rubber meet the road? Where are the revenues? Is Google ahead of the marketplace here?

Perhaps, but that is not stopping the world's largest and arguably most influential internet company from continuing to flap its gums about the mobile arena. Google's recent mobile smartphone growth percentage take on 2009 sales -- 27% growth, to be exact -- is enough to let it continue blabbering all it wants about mobile advertising.

The largest leap that will allow Google to gain the kind of incredible traction it has had on the desktop will be when all mobile phones comes with a desktop PC-like web browsing experience. Nobody wants to see mobile ads taking up so much mobile screen real estate -- but have you seen many of the most recent phones -- from all carriers -- recently? They're all sporting large-display touchscreens and full web browsers. That just helps Google along on its quest for conquering advertising on the mobile screen that much faster.