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Microsoft's Ballmer: Windows 7 software won't increase PC sales

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Microsoft Corp. (NASDAQ: MSFT) CEO Steve Ballmer has indicated that the October 22 release of the Windows 7 operating system won't increase PC sales significantly. That's quite a statement from the CEO of the world's most influential software company on a new flagship piece of software that is said to be a truly shining product.

Why would the release of Windows 7 and its inclusion on millions of new PCs not increase sales? Ballmer's stated that "There will be a surge of PCs but it will probably not be huge," but it isn't really telling. Microsoft's bottom line will rely heavily on sales of its upcoming Windows 7 software -- and if PC sales don't pick up, how will Windows 7 sales fare? Microsoft licenses its software to PC makers, so it's not directly tied to retail and wholesale PC sales. Still, indirectly they're joined at the hip.

Even though a global economic recession is still running around the playground we all live on, PC prices have dropped dramatically, and that combined with a much-needed operating system release from Microsoft may still prove fruitful this quarter.

Businesses may choose to wait for a while, but it's almost guaranteed that most retail PCs will ship with only Windows 7 in a few weeks from now. That's built-in sales for Microsoft -- the same way it has been for nearly two decades now. If Windows 7 started shipping on the red-hot netbook PC segment (a secret wish of millions, probably), Windows 7 could initially be a huge success in terms of actual shipments.

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Last updated: November 23, 2009: 01:56 AM

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