The Snuggie moves overseas: Is the Snuggie indicator next?


Living in Cincinnati, I became well-acquainted with a saying that is sometimes attributed to Mark Twain, "When the end of the world comes, I want to be in Cincinnati because it's always twenty years behind the time." The point is that I am used to being a bit behind on all of the goings on in the world -- Cincinnati is just a bit set in its ways. That said, there is something that even Cincinnati beat the Brits to -- the Snuggie. Apparently, America's latest craze has finally moved its way across the pond and is now ready to warm Brits looking to snuggle down with a nice cup of Earl Grey tea.

I find this interesting, as I thought that the Snuggie would become an example of what the world perceives is the lazy American. I mean, wouldn't only Americans be lazy enough to not want to take their arms out of the blanket to answer the phone or change the television channel? Apparently not, as shown by the Slanket. Yes, they call it the Slanket, but it is the Snuggie. What I wonder is if we could use something called the Snuggie indicator to get an idea of how the economy is going. Bear with me here. What if we could use the Snuggie/Slanket as a metric to determine how many people are turning down the heat during the economic downturn? The fewer Snuggies/Slankets sold, the better the economy. The more Snuggies/Slankets sold, the worse the economy as people are turning down the heat and wrapping in a sleeved blanket.

I am not naive, there will never be a Snuggie/Slanket indicator. But think about it, these type of items probably sell well during economic downturns. These made-for-TV products provide a service for a seemingly cheap price, I am sure there are plenty of people willing to shell out $150 on a set of workout tapes rather than $100 a month for a family gym membership. It is all about saving money during tough times. Just remember to beware the hidden costs. If you dish out $19.99 for a Snuggie, there is shipping. If you dole out $150 in three easy payments for the newest workout, don't forget the shipping, the money you will need for weights, exercise bands, even new athletic apparel. It could end up costing you quite a bit more. Those juicers may be great, but you need food to put in the contraption -- last time I checked Velveeta and Spam don't make a good juice.

Now, if you don't mind, I am going to go do my P90X workout, then wrap up in a Snuggie and enjoy a glass of carrot and celery juice while eating beef jerky from my Ronco food dehydrator while watching my afternoon soaps.

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