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Apple's impressive Q4 -- too late to buy the stock?

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If there was one stock you wish you had bought when it was being crushed by the financial crisis along with every entity out there, it's Apple (NASDAQ: AAPL). Shares of the company, which counts Microsoft (NASDAQ: MSFT) and Dell (NASDAQ: DELL) as rivals, have more than doubled since they hit a 52-week low of around $78 per share. Really, did we think this one wasn't coming back? Hey, I fully admit, I've been a bear on Apple at different points during the downturn. Difficult not to be, with consumer sentiment and all that.

Well, it's hard to be a bear now. Last night, the market welcomed Apple's Q4 earnings with open arms. How could it not? The first paragraph of the press release tells a story of profound growth. Sales increased 25%, and earnings per share soared over 40% to $1.82 per share.

That alone is good enough, but inquiring minds want to know how the results stacked up against analysts' projections. They compared very favorably: according to our earnings preview, Wall Street was looking for 40 cents less on the bottom line.

Not sure you can find much fault with Apple's report. The Mac and iPhone franchises appear to be solid performers. Gross margin saw a year-over-year improvement. And all is well with cash flow.

Is there anything here that would indicate that Apple is about to collapse? Not to my eyes. Apple should make for a nice long-term holding. There's no question, in my mind at least, that these results, taken in concert with data from past quarters, indicate that consumers will continue to support the Apple pipeline for years to come.

But has the stock gone too far? That's debatable. Shares of Apple were up strongly during yesterday's after-hours session. They were bid higher by over 6%, and I've got to assume that Tuesday's regular trading session will be good to stockholders. Although I feel bullish about Apple's future prospects, I would definitely ask anyone to consider waiting for the shares to consolidate, at least a little, before either starting a position or adding to one. If Apple does close at a new 52-week high, and if the volume is sizable, then it technically should be ready to continue in an upward direction. Even so, I'd watch the price action over a few sessions to get confirmation that the market is still on Apple's side.

Disclosure: I don't own any company mentioned; positions can change without notice.

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Last updated: November 25, 2009: 03:33 AM

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