A fear of a loss of income will continue to squelch consumer spending. Most people I know are fearful about their futures -- i.e., losing their jobs or seeing a cut in commissions, profits, or wages. This means they will hang on to their pennies in 2010.
Bottom line: Consumers drive 70% of GDP, and a meaningful recovery will not happen without their dollars.
Next: Reason #4: Changing consumer attitudes











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