Did Google try to buy Twitter?


Sergey Brin claims that Google (NASDAQ: GOOG) didn't try to buy Twitter. The co-founder of the search engine giant made a surprise appearance at Web 2.0 Thursday, where organizer John Battelle asked point blank if he'd made a move for the popular microblogging website.

Of course, Brin revealed his fluency in corporate speak, continuing, "But if companies approach us we definitely consider any opportunities to buy," according to Reuters. A denial doesn't always mean a denial, especially if there were agreements to keep negotiations confidential.

The rumored offer to buy occurred while both Google and Microsoft (NASDAQ: MSFT) were pursuing Twitter for the right to access its data in real time for use in search engine indexing.

For Twitter, which has long been criticized for not having a way to generate revenue, the licensing of its data may solve a significant problem for the company and its investors. And, the possibilities are beginning to attract more attention. Tim Armstrong, CEO of AOL (which owns BloggingStocks), said, "I think those guys [i.e., Twitter] have done something very impactful. He continued, "And if it works with our platforms and we can leverage it, I think we would be happy to do that."

Could AOL be preparing to enter the fray? The timing makes sense, particularly since Armstrong revealed that the company is well-positioned to become independent from parent company Time Warner (NYSE: TWX), but nothing's been confirmed yet.

Twitter thus may have stumbled into the future, thanks to the insights of the larger, more established companies around it. Data is the currency of the internet, and there are plenty of people willing to open their wallets for it. Maybe the company won't have to slap those ads on its site after all.

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Last updated: February 10, 2012: 04:45 AM

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