Businesses do not see a turnaround in 2010. Even with public figures talking up the economy (and who can blame them, it's practically in their job description) businesses are not listening. If consumers aren't spending, why should businesses?
For example, Intel (NASDAQ: INTC) said the year will close strong, although it still will be down compared to 2008. This end-of-the-year optimism is being driven by a once-in-five-year change in the Windows operating system -- something that should have created booming demand, not a modest uptick.
As the consumer continues to struggle, we will see businesses rein in spending further and push back hiring plans throughout next year.
Next: Reason #8: Uncle Sam can't bail us out
Closing Bell: When We All Love the PIIGS (NBG, SQNM, PG, ERTS, KO)
Serious Money: Cheapest Stocks List Shrinks from 26 to 21
Chasing Value: Hasbro Earnings Makes My Point
