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Cramer on BloggingStocks: All I'm asking for is rigor

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TheStreet.com's Jim Cramer says you can be bearish, but you have to admit when you're wrong.

Oh boy, I hit a nerve. My last two days of donning the bear suit and imitating the bears has brought on a cacophony of critics, all of whom think that I am attacking them personally! That's right, they think I have read them, seen them and heard them and that I am spoofing them or making fun of them.

Moreover, they think that I am wildly bullish and that I am mocking them for not wanting to buy things here.

In reality, what I was simply saying and have been saying is that the spin on news has cost you money. The news backdrop of good car sales, good existing-home sales, good GDP, good retail sales, good industrial earnings and good pro-business political developments (anti-punitive health care reform) just hasn't mattered to some commentators. That's what I am grousing about. And I have been demonstrating, empirically, how that past spin has kept you out of big moves as diverse as those in Kohl's (NYSE: KSS) (Cramer's Take) and Lauren (NYSE: RL) (Cramer's Take) to Apple (NASDAQ: AAPL) (Cramer's Take) and Google (NASDAQ: GOOG) (Cramer's Take) and Caterpillar (NYSE: CAT) (Cramer's Take) and Emerson (NYSE: EMR) (Cramer's Take), Cooper (NYSE: CBE) (Cramer's Take) and Chevron (NYSE: CVX) (Cramer's Take).

Those are pretty much statements of fact.

What I think the critics don't get is that if we get some really awful data, like no new jobs created soon, then I think those stocks won't hold up. More important, I have switched directions away from the three-legged stool of tech, finance and oil, which I believe have stalled out here pending some sign of job growth, in favor of the four-legged chair of Procter (NYSE: PG) (Cramer's Take), WellPoint (NYSE: WLP) (Cramer's Take) (anticipating Pelosi failure), McDonald's (NYSE: MCD) (Cramer's Take) and General Mills (NYSE: GIS) (Cramer's Take). Subsequently, because of either good quarters or change in Washington, I have added Kimberly-Clark (NYSE: KMB) (Cramer's Take), Bristol-Myers (NYSE: BMY) (Cramer's Take) and Pfizer (NYSE: PFE) (Cramer's Take).

Importantly, some of the spin is of value. I criticized Warren Buffett last year for saying he wanted to "Buy America" because I thought we would crash. We did crash. We have crashed. That piece did not make you money. If he had said, "I like America and I am going to buy it when we drop 35% from here," I would have found the statement valuable. Given that my philosophy is to sell high and buy low, I found the piece disagreeable. This time Doug Kass, in a rigorous piece yesterday, disagreed with Buffett's philosophy -- we shouldn't necessarily use it as a mental prop even though it is always bullish when someone plunks down $40 billion to buy the most cyclical of cyclical rails. I don't really understand the purchase that well other than to say that someone smarter and wiser than I who is much richer than I decided that this is not the right level for a key stock in the market and that it should be bought 30 points above where it is. To me, that was enough of a statement in itself to make a difference.

Anyway, the bottom line for me is that I am neither a bull nor a bear here but I do resent the smug and smarmy people who have said that every piece of data will be bad and then when it is good they just prognosticate incorrectly again and never look back at their errors.

You know what I would do if these people worked for me at my hedge fund? I would fire them. They are too costly.

It's OK if they prattle, but they have to expect to be called out somewhere by someone who is at least secure enough in his ability to admit when he is wrong that they too deserve to feel the lash.

It hurts, doesn't it?

Random musings: Once again the futures are set up to ignore Cisco's (CSCO) (Cramer's Take) numbers. Remember the trick of this market -- rolling advances. Just figure out which group bucks today's negative trend and watch it percolate.

Jim Cramer is co-founder and chairman of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. At the time of publication, Cramer was long Cisco, Emerson, Cooper Industries, Chevron, Procter & Gamble and Bristol Myers Squibb.

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S&P 500-3.521,091.38

Last updated: November 21, 2009: 12:49 AM

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