PepsiCo (PEP) understands the importance of global sales. So much so that its CEO, Indra Nooyi, was born and raised in India. Having led the company's global strategy for more than a decade prepared her well for the challenges of the leadership of the entire company.
That preparation is timely, given the weakness in the dollar and the explosion of opportunity for sales outside U.S. borders.
Heck, we even have some goodwill building with respect to political leadership. Perhaps the world still wants to be like the U.S. And being like the U.S means drinking PepsiCo products. The weak dollar will help make that happen.
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Reader Comments (Page 1 of 1)
11-16-2009 @ 7:46AM
Dan Barnett said...
Doesn't the argument hold true for Coke too? It strikes me that "Coke" has much better world wide "All American" name recognition.