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Every day, it's becoming clearer that e-readers will be the hot holiday gifts of 2009. Amazon (AMZN) is obviously in the game with its Kindle, with which it took an early lead in the industry. Barnes & Noble (BKS) has made a play with its new Nook reader, applying some pressure to what was once a wide open space.
Even though we're still short of Black Friday, the weeding process has begun. Sony (SNE), which is also in the e-reader market, has revealed that it makes no guarantees about delivery by Christmas.
Sony's Reader Daily Edition, which sells for $399, has beaten expectations, the company says, which means it can't promise that everyone who orders one will get it by Christmas. The product went up for presale on Wednesday, and the company now says that the orders will ship between December 18 and January 8 ... although "the actual delivery date cannot be guaranteed."
There's no bigger risk for a retailer during the holiday season that not being able to hit that most important of deadlines. For many shoppers, the inability to guarantee delivery could take the new Sony reader out of contention, essentially making Christmas, this year, a race between the Kindle and the Nook. When the results come out in January, we'll be looking for the winner between these two horses, with Sony likely to be an e-reader also-ran.
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