As print media continues its prolonged death throes, The Washington Post Company (WPO) announced late Tuesday that it will shut down its U.S. bureaus in New York, Los Angeles, and Chicago. Six journalists will be affected by the closures, and all will be offered jobs in Washington. Three news aides in the bureaus will be offered severance.
As a result of the move, the Post will no longer have any journalists on staff outside its home base of Washington, D.C. In a memo to staffers, Executive Editor Marcus Brauchli explained that the newspaper must focus its journalistic efforts on its own turf.
"It's necessary to concentrate our journalistic firepower on our central mission of covering Washington and the news, trends and ideas that shape both the region and the country's politics, policies and government," stated Brauchli. However, the memo continued, "Our commitment to national news of interest to our readers is undiminished, and we will maintain the level and caliber of coverage our readers expect."
Traders today seem relatively pleased by WPO's continued belt-tightening efforts, with the stock up more than 1% in early trading. Strict cost-cutting measures helped the media company swing to a third-quarter profit of $1.81 per share, exceeding analysts' consensus estimates for net income of $1.31 per share.
However, WPO's technical outlook isn't too bright. The stock has been ushered lower by resistance at its 10-day and 20-day moving averages since late October, and -- from a longer-term perspective -- the equity's 20-month trendline has acted as a steadily descending ceiling since January 2008.
In response to WPO's most recent downturn, short sellers have been ramping up their bearish exposure to the media issue. After falling to its lowest level in nearly two years, short interest on the shares jumped by 6.1% during the past month. If shorts continue to bet against the security, the resulting selling pressure could provide an additional headwind for WPO.
Elizabeth Harrow is a senior equities analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.



Reader Comments (Page 1 of 1)
11-25-2009 @ 9:16PM
tedjcrawford said...
The Washington Post should close their doors after all the News Paper never reports the truth they only slant it and even out right lie. I should know I once saw a story in the paper (their paper) and I was interviewed by one of their reporters at the sight of the breaking story in Washington DC
and when I read the story it was not anywhere close to what really happened. So I quit reading that paper.
11-26-2009 @ 5:10AM
Martin said...
I dropped my newspaper. Just think of all the trees we could save if all newpapers went to digital!!!!