Way out there marketing: Getting paid six figures to wear a T-shirt

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Jason Sadler made a whopping $85,000 wearing T-shirts! Yes, you heard right, wearing T-shirts.

Jason is way out there where imagination rules. He dreamed up the idea of wearing a different T from a different company each day. Simple idea. But there's more.

Just getting paid a few dollars to wear a T shirt doesn't add up to $85,000. Now comes Jason's marketing genius. He charges for wearing the T-shirts based on the day of the year. For example, on January 1 he charges $1.00, on the second $2.00 and so on up to $365 for December 31.

But that's not all. Jason now takes his marketing scheme to the Internet. He blogs about it. He tweets about it. He uploads photos. He does live streaming videos on YouTube and every day at 3:00 pm answers viewer questions.

Jason promises to wear his T-shirt wherever he goes. If he goes to a wedding, he wears the T-shirt and makes sure he has plenty of pictures taken in the T-shirt.

And it's not just companies. If your grandmother wants to celebrate her wedding anniversary, Jason is right there in the appropriate T-shirt. If you want to propose to your significant other, Jason has the right T-shirt.

Next year Jason is building on his success and plans to double his income by doubling his rate; i.e., on January 1 he will now charge $2.00, and so on up to $730 for December 31.

Here's to you Jason!

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Last updated: February 10, 2010: 09:52 AM

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