Jason Sadler made a whopping $85,000 wearing T-shirts! Yes, you heard right, wearing T-shirts.
Jason is way out there where imagination rules. He dreamed up the idea of wearing a different T from a different company each day. Simple idea. But there's more.
Just getting paid a few dollars to wear a T shirt doesn't add up to $85,000. Now comes Jason's marketing genius. He charges for wearing the T-shirts based on the day of the year. For example, on January 1 he charges $1.00, on the second $2.00 and so on up to $365 for December 31.
But that's not all. Jason now takes his marketing scheme to the Internet. He blogs about it. He tweets about it. He uploads photos. He does live streaming videos on YouTube and every day at 3:00 pm answers viewer questions.
Jason promises to wear his T-shirt wherever he goes. If he goes to a wedding, he wears the T-shirt and makes sure he has plenty of pictures taken in the T-shirt.
And it's not just companies. If your grandmother wants to celebrate her wedding anniversary, Jason is right there in the appropriate T-shirt. If you want to propose to your significant other, Jason has the right T-shirt.
Next year Jason is building on his success and plans to double his income by doubling his rate; i.e., on January 1 he will now charge $2.00, and so on up to $730 for December 31.
Here's to you Jason!
Allstate Earnings Preview: Looking for a Turnaround
Disney Starts Off the New Fiscal Year with Solid Results
Before the Bell: Futures Higher on Greece Rescue Hopes
Reader Comments (Page 1 of 1)
12-03-2009 @ 9:53PM
ally said...
cool! this is genius!
12-04-2009 @ 7:12AM
Floris Fiedeldij Dop said...
And even more genius, you just helped him become more viral, so he gets money AND free advertising :)
12-04-2009 @ 4:15PM
miles said...
...making jason a walking advertisement and the most annoying friend to have, so everyone just ends up avoiding him, and all his vendors pull their ads.
12-04-2009 @ 9:32AM
Mike said...
I am just curious, what value do companies and the like see in Jason wearing these T-shirts? I think it is a great idea, but I am unsure of wear the advertising value comes from...
12-04-2009 @ 9:33AM
Mike said...
Correction, WHERE the advertising value comes from... (I had wearing t-shirts on my mind, my mistake)