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Trix are for kids ... but they are getting a little less sweet. General Mills (NYSE: GIS) has announced plans to reduce the amount of sugar in the cereal brands it markets to cereal. This includes Lucky Charms, Trix, and Cocoa Puffs, the latter of which could see its sugar content drop up to 25% from its original level (and 18% from its current 11 grams per serving). Fans of Franken Berry and Boo Berry can rest assured - these cereals will still contain their 12 grams of sugar, as they are not actively marketed to children. Though with their cartoon characters and marshmallows, I find it hard to believe that these are meant for an adults-only demographic.
The Minneapolis-based company says the move is responding to consumer demand for less sugar. It also failed to disclose how it would cut the sugar content, but did pledge not to use artificial sweeteners.
Sugared cereal has also come under criticism as one of the many factors contributing to the growing obesity problem among children.
The Rudd Center for Food Policy and Obesity at Yale University found children who ate highly sweetened cereals at roughly twice as much as those who enjoyed low-sugar varieties. Guess I can thank my Mom for making me stick with Cheerios as a kid, when I really wanted those Honey Smacks.
Beth works for The Options News Network (www.ONN.tv), which provides daily stock and options commentary. The above comments are not intended as trading advice.
The Rudd Center for Food Policy and Obesity at Yale University found children who ate highly sweetened cereals at roughly twice as much as those who enjoyed low-sugar varieties. Guess I can thank my Mom for making me stick with Cheerios as a kid, when I really wanted those Honey Smacks.
Beth works for The Options News Network (www.ONN.tv), which provides daily stock and options commentary. The above comments are not intended as trading advice.
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Reader Comments (Page 1 of 1)
12-11-2009 @ 3:15PM
escaladerms said...
i find it hard to believe that the company is responding to the consumer demand for less surgar....i think it is in response to higher sugar prices and a tough economy. my wife got me some cinnamon toast crunch with less sugar....all you taste is the bland cinnamon and i must say it has ruined my desire for cinnamon toast crunch forever.
12-12-2009 @ 7:45AM
MyKisa said...
.....gov man says cut sugar....(hey bud, you can still buy it by the bag...go ahead and get some)poor dummies want mommie/daddy gov to "help" them with their nutrition too
12-11-2009 @ 9:41PM
snowhorse said...
BOUT TIME GENERAL MILLS !!!!!!!
12-12-2009 @ 5:37AM
Scarlett said...
Less sugar is good. Some are a bit too sweet. I love Frosted Flakes, and can use less sugar. Less salt in so many products would be good. I used Hamburger helper for the first time in years, and it was like a salt mill. I do not like so much salt or sugar. I can add both if need be. I add only about 1/2 t. of sugar to my corn flakes. and I use brown sugar. Gives out a nice flavor.
12-12-2009 @ 6:36PM
al pambuena said...
i do not think the amount of sugar in any cereal is the problem. kids should not eat cereal everyday anyway, no matter how much sugar is in it. the should eat a diet, with a wide variety of foods, and the parents should limit portions, and have healthy smacks, then get the little boogers away from the stupid computer and the wide screen platnum, kick their butts outside, and then shut the door. when the parents play tennis or whatever, bring the kids along, and let them play. weight control, especially for kids, is not difficult.