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Google (GOOG) may be going after real-time search, but Microsoft (MSFT) isn't following. The company said on Tuesday that it doesn't see a pressing need to integrate with social media platforms such as Twitter and Facebook to deliver real-time results. According to Adam Sohn, director of Bing, Microsoft's search engine, "We're focused on our customers, not the competition."
Real-time search involves taking the freshest updates from social media platforms as soon as they are posted and including them in search results. For Google, the search engine segment leader by a mile, this has been a priority. In addition to Facebook and Twitter, Google has also inked an agreement with Yahoo! (YHOO).
Nonetheless, Microsoft isn't conceding the market to Google. Sohn did state that Twitter feeds began to appear in Bing results back in October, which is when the company announced it was licensing data from the popular microblogging platform. He also said that Bing scored a deal to incorporate Facebook feeds into its results before Google did. Though, like Google, it hasn't executed on it yet.
Microsoft is using these early arrangements to imply a leading position, with Sohn telling the USA Today, "We're not surprised to see Google joining us in launching a real-time search feature." He continues, "This is a new and exciting space and we look forward to ongoing competition and product innovation."
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Reader Comments (Page 1 of 1)
12-14-2009 @ 6:04AM
sgentilejr said...
Microsoft previously offered to buy Yahoo for over $25 billion dollars. I have to wonder if Microsoft is now looking at AOL as a good addition into their stables. At it current share price MS could buy AOL at under $5 billion and get a big leg up on Google and possibly blow Goog back into the stone age.