Aol pushes ICQ, talking to Digital Sky


Digital Sky Technologies may be looking to grow its online empire a little bit. The Russian investment firm is said to be making a play for Aol's (AOL) ICQ instant messaging service. A report in the Wall Street Journal, which cites sources familiar with the talks, says that the discussions are still in early stages. And, in case Digital Sky doesn't bite, Aol is exploring options with other companies. The WSJ puts the possible sale price at $200 million to $300 million.

Back in July, Digital Sky pumped another $100 million into Facebook, paying $14.77 a share for the privilege of investing in the white-hot social media company which could be setting the stage for an initial public offering next year.

The talks come as Aol, which owns BloggingStocks, takes its first steps as an independent company since its ill-fated merger with Time Warner (TWX). Declining revenues suggest that some sort of business rationalization is necessary, and unloading the properties unlikely to add to the top line makes perfect sense, which is why Digital Sky isn't the only company on Aol's list for pitching ICQ.

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Last updated: February 10, 2012: 05:48 AM

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