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With companies like Accenture (ACN) and Procter & Gamble (PG) cutting, or at least weakening, their ties with embattled ladies' man Tiger Woods, it's interesting to look at who is standing by him: Upper Deck, a leading producer of sports cards and other memorabilia, has opted to stand by him.
"Upper Deck will maintain its exclusive agreement with Tiger in both our sports cards and memorabilia categories, and we look forward to his eventual return to the PGA Tour," Upper Deck Chief Executive Richard McWilliam said in a statement. "Tiger and his family have our full support."
According to The Wall Street Journal (subscription required), "Since 2001, Mr. Woods has been an official spokesman for Upper Deck, which has an exclusive licensing agreement with him and has produced a series of Tiger Woods trading cards and autographed collectibles." Woods also participates in contests and promotional events for the company.
Also standing by Tiger Woods is the company that has been his most iconic sponsor: Nike (NKE) chairman and co-founder Phil Knight told Sports Business Journal that "When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now."
A clear pattern is emerging: Companies that are directly tied to the golf industry will stand by Woods, because he has such a direct impact on their sales -- people buy Nike products because of Tiger Woods, and there's no other golfer who comes close to bringing that kind of exposure. But companies that use Woods as part of broader brand-building initiatives will dump him and look elsewhere.
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Reader Comments (Page 1 of 1)
12-16-2009 @ 4:59PM
Tex said...
Tiger doesn't need any sponsors, he has his "girlfriends", and he should join Amway and recruit them, as Amway also screws anything that moves. Amway is a scam, and here's why: Amway wants to pay out as little money as they can get away with, so they support the higher level IBOs ripping off their downline via the tool scam. As a result, about 99% of IBOs operate at a net loss, while the top 1% make several TIMES more from their Amway tool scam than from the Amway products. Read about it on my blog, I suggest you start here: http://tiny.cc/D5oJh and forward the information to everyone you know, so they don't get scammed.
12-18-2009 @ 4:35PM
grembros said...
That is the reason I would not buy anything from either of those chickenshit corp.
12-19-2009 @ 1:12PM
bill said...
I am a life long golfer and play regularly. Of the large group of guys I play with I can't think of a single one that uses Nike clubs. Occasionally I'll see someone using a Nike ball. Shoes? Nike shoes are very good looking and stylish and utter trash in terms of quality and reliability. I could write a whole blog just dedicated to problems with Nike shoes.
12-20-2009 @ 11:17AM
MarineE7 said...
Anyone that buys/uses a product just because of a Celeb endorsement is either extremely young or a real Tool.
12-23-2009 @ 9:06AM
Watcher said...
The truth is, Tiger will have a great gate drawing power now than before his "outting". People will be interested in seeing how his dilemma has affected his game. If he fails to maintain his proficiency, he can hang it up. On the other hand, if he equals or exceeds his standards, he will be firmly in the uber-human class, conveying by inference, he is finally free to be who he is.