First Solar Predicts Strong Solar Demand in 2010


First Solar (FSLR) is attracting some mixed attention from analysts this morning, after the company offered a solid 2010 outlook last night. The alternative energy issue said it expects sales of $2.7 billion to $2.9 billion for the upcoming fiscal year, outpacing analysts' expectations for $2.4 billion.

"2010 is going to be stronger, we think, than 2009," said CEO Robert Gillette. Global demand is expected to reach 7.5 gigawatts, with overall demand projected to rise 35% per year through 2012. However, he added, "We think supply will still exceed demand in 2010."

However, the company's earnings forecast was more modest. FSLR expects 2010 earnings of $6.05 to $6.85 per share, with the low end of this range falling well short of Wall Street's consensus estimate for $6.55 per share.


Last night's announcement has sparked an onslaught of analyst activity. Canaccord Adams raised its price target from $115 to $130 and backed its hold rating, while Wedbush boosted its price target from $120 to $125 and affirmed a neutral rating. In the same vein, Deutsche Bank hiked its price target on FSLR from $115 to $135 and reiterated its hold opinion.

On the less optimistic side of the fence, Raymond James slashed its rating from strong buy to outperform, and Ardour Capital chopped its price target from $180 to $171 (yet backed its buy rating).

Meanwhile, Barclays thinks that FSLR is trying to set the stage for an upside surprise in 2010 by making "very conservative assumptions about the competitive pricing environment."

Despite today's rush of news on FSLR, the stock is little changed in morning trading. The shares are fractionally lower at last check, backing away from resistance at its 120-day moving average. This trendline has provided a stubborn technical ceiling since mid-September.

Checking in on FSLR's sentiment backdrop, skepticism reigns among investors. Short interest accounts for a whopping 15.5% of the equity's float, and traders on the International Securities Exchange (ISE) have bought to open 1.37 puts for every call on the shares during the past 10 days. This ratio ranks in the 98th annual percentile, marking a near-peak of bearish speculation among option players on the ISE.

Elizabeth Harrow is a senior equities analyst and financial writer in the research department at Schaeffer's Investment Research. She is featured in the video series Schaeffer's Daily Q&A on SchaeffersResearch.com.

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Last updated: February 10, 2012: 04:47 AM

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