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It was only a matter of time. This week, social media platforms Twitter and LinkedIn announced new features that will undoubtedly appeal to corporate marketing departments, so Facebook hopped on the bandwagon. Its new preferred developer program is a step toward structuring the Facebook application development and services space, by endorsing providers known to the company.
The program is still in its infancy, which means there isn't much structure around it. According to AllFacebook, "[T]here's really no way to apply to be in the directory aside from being connected with the people over at Facebook." Fourteen vendors are already listed in the directory.
This week, Twitter announced a new multi-user aggregation scheme in which multiple contributors could tweet on behalf of a company, and LinkedIn unveiled a new Faceted Search tool. Both have clear implications for marketing users of the social media platforms. While Facebook's new program doesn't address functionality, it nonetheless contributes to a greater business community that will ultimately facilitate growth in the future.
The three top social media companies are being watched, as Facebook and LinkedIn are said to be mulling initial public offerings in 2010, and Twitter, which says it isn't thinking about an IPO, has committed to generating revenue next year.
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