Steak n' Shake Plans 1 for 20 Reverse Stock Split to 'Dissuade Speculators'


Sardar Biglari is a really, really smart guy.

Back in 2007, he made millions after launching an activist campaign to gain control of Friendly's -- a campaign that culminated in the sale of the company to a private equity firm at a hefty premium.

Since then, he's taken control of Western Sizzlin and Steak n' Shake (SNS), and has ambitious plans to turn Steak n' Shake into a Warren Buffett-style holding company focused on cash flow and financial metrics.

Oh, and by the way: he's 32 years old.

He recently announced to shareholders that Steak n' Shake is planning a 1-for-20 reverse stock split that would lift the per share price from $13 to around $260. "This change, we hope, will dissuade speculators from participating in our stock," he wrote in a letter to shareholders. We are attempting to eliminate those who erroneously think that it is easier for a $10 stock to go to $20 than a $200 one to go to $400."

The New York Post referred to Biglari as a "wannabe Warren", and his annual letter definitely has the folksy tone down: he even includes coupons for free shakes for his shareholders to use and give to friends.

But is a reverse-split on the part of a CEO who insists he's not focused on the short-term stock price perhaps a bit hypocritical? Might it be better to leave the share price alone and devote the energy (and resources that go into effecting a reverse split) to managing the business instead?

It's worth noting that Buffett never did a reverse split of Berkshire Hathaway, allowing the stock to rise over time, and never bothering to split it.

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Last updated: February 10, 2012: 02:22 AM

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