Is Twitter Already Profitable?


It's going to be a nice Christmas for the folks at Twitter -- as well as the company's investors. Because of its red-hot growth, the website is attracting eager customers.

Customers? Yes, Twitter is working on a business model. In fact, according to a report in Bloomberg.com, it looks like the company is already profitable.


Keep in mind that -- back in October -- Twitter forged search deals with Google (GOOG) and Microsoft (MSFT). The total amount came to $25 million.

This is actually the early stages of real-time search. In other words, Twitter allows you get a sense of the most relevant information now.

It also helps that Twitter gets 58 million visitors per month -- making the site a rich laboratory of information for marketers. Although, it looks like the company will go beyond advertising and offer premium products to corporations (such as analytics tools). Again, this could be a rich source of revenues.

So does this mean we can expect a Twitter IPO in 2010? Given its revenue traction, the company should have no problem raising money in the public markets. And, the fact that Twitter is focused on monetization -- and even taking steps to be vigilant on costs -- is yet another sign that an IPO is in the offing.

Tom Taulli advises on business tax preparation and resolving tax problems. He is also the author of a variety of books, including the including The Complete M&A Handbook. His website is at Taulli.com.

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Last updated: February 10, 2012: 08:23 AM

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