AOL: Independent for Two Weeks and All's Well!


AOL (AOL) has been independent from Time Warner (TWX) for two weeks and I have gotten used to the multiple logos. Probably of greater significance is that the the stock is trading at $24, just above where it ended in after hours trading its first day -- Yippee! (my loyalty prevents me from Yahoo!-ing).

Interestingly, the stock has not only been very stable in the last two weeks (to my surprise), but in examining the opportunities to trade various stock options there is very little anticipated volatility through July.

In my initial post, AOL, I mean Aol, did not tank! I shared some concerns I had about the stock, but that has waned. Actually I have done an about face and now believe AOL may be of greater value in twelve months.

Even if AOL as is does not catch fire with investors, at a current capitalization of around $2.5 billion, I feel it may eventually get taken over by Microsoft (MSFT) or Google (GOOG). Each should likely want to keep AOL out of the hands of the other. If Microsoft once thought Yahoo! (YHOO) was worth $25 billion, it is not hard to imagine that company having an interest in AOL at one-tenth the price.

I have given some thought to including AOL in the Chasing Value: Ten stocks for 2010 -- Part 10. But I decided my objectivity would be in question, so I did not.

And -- getting back to my about-face on logos -- I now find the very playful group of alternating images is attention grabbing. Although I had my doubts at first, it works because through all the images the "Aol." remains the focal point.

Do you like the new multi-image logo approach?
Yes72 (64.9%)
No27 (24.3%)
12 (10.8%)

Where will the stock price be in 12 months?
10% higher37 (31.6%)
20% higher34 (29.1%)
Flat11 (9.4%)
10% lower7 (6.0%)
20% lower5 (4.3%)
It will be acquired.23 (19.7%)

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture and planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I do not own any AOL stock at time of publication.

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