Ford Motor (F) has been on all the right tracks lately. The only U.S.-based automaker to not take a government handout and who had been making cars and trucks customers actually want, Ford now rules the roost for domestic cars and trucks. Even its eco-friendly stance has been in high gear with sales of its hybrid vehicles and commitment to greener automotive technology.
That is, when it isn't in some macho face-off with the still-floundering General Motors. Americans love their large V8 engines, and with GM's Camaro selling very well (an unusual high point for the company), Ford will be responding by introducing larger and more powerful V8 engine into its Mustang line to meet Camaro's challenge. In other words, the same one-upsmanship challenge that exists for decades.
Any businessperson knows Ford needed to do this for competitive sales reasons, but seriously; isn't there anything more innovative that automakers can do to be more competitive than to reinvent the decades-old wheel of "more power" to sell more cars? Copenhagen would be proud.
That's right -- the 5.0L V8 will return to the Mustang in mid-2010 after it was retired from the line in 1995 for smaller and more fuel-efficient V8 engines. The 5.0L was retired after 30 years of use in the Mustang and its good to see it return as part of a challenge to gas-guzzling, 1970s-era pissing match between two stodgy nameplates trying desperately to keep some semblance of the muscle car sales segment intact (and, laughingly, winning at it).
Ford, not to be outdone, also said that its new 5.0L engine will be more fuel efficient that the equivalent V8 Camaro offering. Well, isn't that special!



Reader Comments (Page 1 of 1)
12-29-2009 @ 1:40PM
tifosiotaku said...
Why do you hate anything that's fun to drive? Just because you toe the Greenpeace line that cars are evil shouldn't ruin it for the rest of us.
Leave the sports cars alone, and let us ride.
12-29-2009 @ 1:47PM
Brian said...
Nice assumptions, there. I don't "hate anything that's fun to drive." BTW, my hummer is bigger than yours. Happy new year ;-)
12-29-2009 @ 6:46PM
Rich B. said...
Brian, Brian, Brian... It is obvious that you know much more about stocks (well, at least hopefully so) than cars. The new 5.0L engine that will be offered in the Mustang is not the same 5.0L engine that was retired in 1995. Actually, the new 5.0L engine is a stroked variant of the 4.6L DOHC engine that currently powers the Shelby GT 500 Mustang. Unlike the 1950's pushrod "technology" offered in the Camaro, the 5.0L engine boasts independantly variable cam timing among other innovative features. Please give Ford credit for truly reinventing the muscle car, rather than taking the GM approach of putting a new wrapper on something that's been around for over 50 years.
12-29-2009 @ 6:58PM
nick said...
Two of the best cars ever made or built. I'm for it for both co. to compete and keep the sales in the USA.
12-29-2009 @ 11:40PM
charliefalconp said...
GM if we were playing checkers it would be your move if you have the guts.
12-30-2009 @ 4:12PM
jim coster said...
Dear Mr. Brian White:
I understand that you are a financial advisor of some level of repute. Perhaps you would do yourself a favor and limit your editorialized comments to the financial sector. The never-ending condenscention and disdain that some individuals continue to voice against the auto industry in general and certain automobiles in particular is boring and anti-american - yes, i said anti-american. Believe it or not, everyone in these united states do not share the "incredibly intelligent" views of the majority of residents of New York City, Boston, Los Angeles or San Francisco. As Charleton Heston said about his guns - "they can pull my last weapon from my cold dead hands..." - you and your anti-internal combustion engine critics can pry the keys to my hemi powered dodge ram pickup out of MY cold dead hands. In all seriousness, what gives you or your ilk the right to tell all americans what kind of cars they can drive? First off, battery powered prius clones will NEVER work in all of Texas simply because of the mass distances - unless you want to build your full size battery slot car the size of a Ford Expedition just to lug the batteries needed for the drive. And what if I just don't like your easter egg styled battery play toys - do american citizens like me now have no rights??? Are you and the green huggers going to make buying battery cars "manditory" like Obama's suggested health insurance plan??? And where do you want to stop in protecting "mother earth?" How about outlawing cows - they are a major source of methane gas. How about making the use of public transportation manditory? How about rethinking the entire air travel industry. Presently, the average four engine jet aircraft dumps enormous amounts of carbon into the atomosphere. "Pleasure" travel is not a necessity - just outlaw it. Mr. White, why don't you and your liberal pals just come up with an entirely new America - one "much better" than what our colonial founders came up with and a country that was "more relevant" to the current state of the world. As for me, I am going to put high-test gas in my mopar muscle cars for as long as I can buy it and I am going to continue to find lonely country roads to do smoke filled burn-outs in my 400 plus horsepower toys and I am going to continue to vote against every left-wing envior-nut politician I can. So keep writing your critics of the American auto industry. I can tell you that I (and a lot of Americans) will fight you and your type till we die - or until the first major global environmental disaster happens that you keep warning us about.
jim coster, pittsburgh, pa - lifelong mopar owner and fan
12-30-2009 @ 4:12PM
Brian said...
Thanks for your incredibly insightful comments, Jim. I learned something new reading your comments. Your response is so full of completely incorrect assumptions that I giggled a bit reading it. I then forgot about it completely. In a few decades, wasteful combustion engines will be recent history anyway, which is good -- so enjoy while you can. Happy new year in the "400 plus horsepower hemi". Brian.
12-31-2009 @ 2:19AM
jim coster said...
Mr. Brian...
Thank you for your happy new year wishes... and please accept my best wishes to you and yours for a happy new year. I'm glad that my comment brought some smiles to your face. In the words of that great prophet Rodney King .. "can't we all just get along?" I don't like hybrids and I would never buy (or even ride in) a Prius. But I don't care if anyone else buys hybrids or is proud of their shinny new Prius. I know that there are a lot of "green loving" folks out there these days ... and that's fine with me. I would never deny them their constitutional rights to carry enviro signs or march or buy "green" products or convert every car or bicycle they own to battery power. So why won't those same "green" folks leave us "combustion" folks alone? The u.s. can convert all its coal fired power plants to gas and develope wind, solar and geothermal energy - that would be great. But as to the automobile and the personal liberty that various types of vehicles provide - that ought to remain a personal choice to America's citizens. America is composed of fifty separate states - each one with a broad range of social, political and religious beliefs. The "progressive" San Francisco types are NEVER going to see eye to eye with the NASCAR folks of Tyler, Texas. Isn't that the way America is suppose to be? Isn't the concept of "freedom" what the revolutionary, civil, WWI, WWII, (maybe Korea, Vietnam and Gulf I and II) wars were fought for? Someone who lives on Beacon Hill in Boston doesn't really need a Ford 1 ton Super Duty pickup but lots of folks in Kansas do. And suppose citizen A wants to watch a NASCAR race and citizen B wants to watch an international soccer match from Brazil, is there something wrong with that? "Diversity" in America doesn't just mean diversity within the political left. It means AND INCLUDES born-again Christians, Jews, NASCAR fans AND lovers of high horsepower, fast cars. As to your prediction of the demise of the "wasteful combustion engine", Mark Twaine once wrote that "the rumors of my death have been greatly exagerated." Fossil fuels (and internal combustion engines) will be around for at least another 50 years.
While Voltair was widely attributed to having said the following, when, in fact, he did not, "I may disagree with what you say but I will defend to the death your right to say it."
jim coster, esquire, harvard honors grad, 20 year Marine, and life long Mopar fan
12-31-2009 @ 8:34AM
rvdondapc said...
Looks like GM and Ford are at it again... oh wait no that's just Jim and Brian.
1-01-2010 @ 2:14PM
Clyek said...
Growing up with the 69 and 70 Boss Mustang, I was really excited when the 'new' body style came out, but to my horror the car is too small compared to the older models.
Chevy and Dodge did it correctly with the Camaro and the Challenger retaining the same size vehicle with the new retro body.
One thing that I could never understand though, was the HHR. You cannot tell me, that if that body style had been built to scale as the old panel truck with a small V8 for some 'muscle' sound, that Chevy probably could not built them fast enough for the retrospective customers of the late sixties and seventies.
And the PT Cruiser, same thing, wonderful 'old fashioned' styling but a waste of time as far as size and power and of course the front wheel drive bs concept as with the HHR.
Bottom line, 're-invent- the Mustange body as to favor the scale size of the old Mach 1 and the Boss, put in the 500 plus horsepower and then you will have a real chance of having a competitve vehicle with all the bases covered.
Thanks
1-05-2010 @ 10:11PM
Doug2720 said...
Jim, Thanks for your insighful comments. You have spoken for millions of us in flyover country who are frustrated at the pointy head elites who think theirs is the only opinion that matters.