Ford Responds to GM's Camaro, Digs Up the Past for More Mustang V8 Power

Ford Motor (F) has been on all the right tracks lately. The only U.S.-based automaker to not take a government handout and who had been making cars and trucks customers actually want, Ford now rules the roost for domestic cars and trucks. Even its eco-friendly stance has been in high gear with sales of its hybrid vehicles and commitment to greener automotive technology.

That is, when it isn't in some macho face-off with the still-floundering General Motors. Americans love their large V8 engines, and with GM's Camaro selling very well (an unusual high point for the company), Ford will be responding by introducing larger and more powerful V8 engine into its Mustang line to meet Camaro's challenge. In other words, the same one-upsmanship challenge that exists for decades.

Any businessperson knows Ford needed to do this for competitive sales reasons, but seriously; isn't there anything more innovative that automakers can do to be more competitive than to reinvent the decades-old wheel of "more power" to sell more cars? Copenhagen would be proud.

That's right -- the 5.0L V8 will return to the Mustang in mid-2010 after it was retired from the line in 1995 for smaller and more fuel-efficient V8 engines. The 5.0L was retired after 30 years of use in the Mustang and its good to see it return as part of a challenge to gas-guzzling, 1970s-era pissing match between two stodgy nameplates trying desperately to keep some semblance of the muscle car sales segment intact (and, laughingly, winning at it).

Ford, not to be outdone, also said that its new 5.0L engine will be more fuel efficient that the equivalent V8 Camaro offering. Well, isn't that special!

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