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What is Hewlett-Packard (HPQ) up to? Is it, like Apple (AAPL), trying to bring a digital wireless tablet pad computer to market? That's what it seems like from its recent trademark applications. Dig this marketing line: This is my Zeen. It is the key to my Airlife. Oh brother. This is what Harvard marketing MBAs produce? Maybe Gilette would be interested in the name for a new razor. But a gadget?
Taking note of HP's recent trademark applications, one would think it is going to have a wireless gadget of some sort available for sale in the near future. The term "airlife" reeks of constant wireless access, probably using a partner like AT&T (T) or Verizon Wireless.
HP's recent trademark activity describes a "portable handheld device for receiving and displaying text and images and sound; computer software for use in transmitting and displaying text, images and sound; computer peripherals; computer hardware." That's quite vague, but we all get the picture.
HP is stepping on highly competitive ground, though. Wireless smartphones are rapidly evolving into wirelessly-connected computers (wait, they're already there), and HP is not a brand name that rolls off the tongue of consumers in this space. Similarly to Dell (DELL), HP has been taking an awful lot of time to enter where it apparently must: the wireless handheld market.
Why these two computing giants think they can compete in an oversaturated gadget market is puzzling. It's probably trivial and laughable to Apple, which no doubt sees another raft of "me to" products trying to dethrone its iPhone universe and compete with the "jesus tablet" that will likely soon be announced and released.
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