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It looks like the next fortune in tech will be mobile. And so far, it appears that Apple (AAPL) has the edge, with its extremely popular iPhone and app store, which has clocked more than three billion downloads worldwide. It was two billion just back in November.But the competition is intensifying, especially from Google (GOOG). After all, the company is launching its own iPhone-type device (called the Google Nexus).
Yet, Apple's Steve Jobs knows how to fight a war and is already taking action: he has struck a clever deal to purchase Quattro Wireless, which is a mobile ad network. It's definitely a shot against Google, which recently agreed to pay $750 for rival AdMob.
In other words, Apple wants a lock on all monetization opportunities -- whether from phone sales, data and app fees and now advertising.
As for Quattro Wireless, its a young company, which has grabbed several rounds of venture capital. Investors include top firms like Highland Capital and Globespan Capital Partners.
With the capital, Quattro Wireless has built a sophisticated technology platform, called Q Elevation. It dynamically targets and optimizes ad impressions. Like Google, Quattro Wireless has tried to make online advertising a science.
What's more, Quattro Wireless has a nice roster of blue-chip clients, including Ford (F), BP(BP) and Visa(V). Although, with the heft of Apple, this should expand greatly.
Tom Taulli advises on business tax preparation and resolving tax problems. He is also the author of a variety of books, including the including The Complete M&A Handbook
. His website is at Taulli.com.
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Reader Comments (Page 1 of 1)
1-05-2010 @ 3:43PM
SchwartzAN said...
This is definitely a shot aimed at GOOG. My rapid response to this piece of news, which I posted about at my blog (link below), is that if AAPL and GOOG are taking mobile advertising seriously enough to drop $1 billion total in equity on two relatively small companies, the two most forward-looking companies in the world are making a pretty clear statement about where they think revenue is going to be generated in the future. Ultimately, I think there is absolutely enough room for both of these companies to succeed wildly.
http://investsmarter.wordpress.com/2010/01/05/apple-to-buy-quattro-wireless-appl-goog/