IMAX Is Rocking -- Buy or Sell into Strength?

I'm not sure if IMAX is great for the next decade or not (I definitely wouldn't hold the stock that long), but I have become intrigued at this nascent momentum.

IMAX is becoming a popular platform for movie lovers. I myself don't enjoy the format (sorry, I'm just not into 3-D), but plenty of others do. With the excitement of News Corp.'s (NWS) Avatar bringing a lot of new eyeballs to those technologically impressive screens, I guess the rise in the stock isn't too surprising.

What should IMAX shareholders do now? Is it time to hold or ditch the position at a profit?

I've been bearish on the company. I thought it was too speculative last year. From a trading point of view, a lot of the speculative aspect has been removed.

However, if I had shares in my portfolio today with a good gain attached, I would sell at least some of the position to preserve profits. No, I'm not thinking the shares are going to definitely collapse below any important trend lines just yet. In fact, IMAX will be put on a watch list.

The way I see it, booking gains now could be the prudent thing to do; traders always have the option of getting back into the company. IMAX is just one of those stocks that, in my opinion, could take a dive at a moment's notice since it's had such a nice move. So, cashing out should at least be considered.

Disclosure: I don't own any company mentioned; positions can change without notice.