Sprint Nextel Tops Business Use Satisfaction Survey: Now, on to Capitalizing on It

Although each study has its own individual statistics and characteristics, it is puzzling why Sprint continues to lose customers -- valuable contract customers -- every quarter. Is the Apple (AAPL) iPhone on the AT&T (T) network really taking all the consumer smartphone customers away from, well, every other carrier? You bet. It's amazing that one device can make such a large impact, but it has. It's not the network, stupid. It's the device.

Sprint has to capitalize on this. Marketing the heck out of its wireless data services (with its WiMAX network, this should be increasingly easy) and, at least this year, grab as many wireless data customers as possible. Even though it doesn't have the national coverage footprint that AT&T or Verizon Wireless does, most business customers should be happy with large metro-wide, stable, fast wireless access. That's just what Sprint won a #1 award for. It can't stop there -- every Sprint employee should be crowing loudly to every prospect about it. There's still q big turnaround Sprint needs to make.