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How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.
Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.
According to Nielsen data, Facebook is among the top five websites in the world in terms of traffic, beat only by the search engines and portals. News outlets have grasped the importance of a strong Facebook presence to their business models, with the New York Times (NYT) and Wall Street Journal among those setting up Facebook pages as a way to drive traffic.
So, given this trend, would you mind posting a link to this story on Facebook? It'd really help me out.
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