JockStocks: Tiger Has a New Sponsorship Offer, Should He Accept?

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Rumor has it that Tiger Woods has started to brush up on his game a bit and some of golf's greats believe that he will be playing in the Masters. If, and when, he returns, Tiger will be a little lighter in the sponsorship arena, what with AT&T (T), Accenture (ACN), and PepsiCo's (PEP) Gatorade all having ended their sponsorship deals with Tiger.

Fear not though, Tiger is making enough money that he can actually turn down sponsors. Reportedly, an Irish bookie -- Paddy Power (awesome name) -- has made a $75 million offer to sponsor Tiger over the next five years.

I guess IMG (Tiger's agency) feels that it can either get more money out of Paddy Power, or it can find better sponsorship deals. I truly hope that this isn't IMG and Tiger suddenly getting scruples. I mean, the guy did kind of cheat on his wife -- multiple times.

Thing is, Tiger has star power and will attract sponsors once we all put his problems behind us and go on. Think that is impossible? Let's see here, Bill Clinton. He had similar problems, but has been forgiven and is seen as one of the best presidents in recent years. How about Ray Lewis? He is now the darling of several NFL-related ad campaigns, including the NFL itself. Does anyone remember that he was on trial for obstruction of justice in a manslaughter case. How about Mike Vick? I'm not saying he's a media darling, but it does seem that he has been forgiven for his dog-fighting days.

I am not suggesting that we all have to forgive Tiger Woods, but I am saying that at some point in time advertisers will. Just be prepared to see Tiger back on commercials when he returns to golfing. Bottom line: he sells product, and that pays companies' bills.

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