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When Facebook announced its new location-based capabilities after Twitter has already enabled it, the future looked pretty grim for Foursquare. Though wildly popular with the nerd crowd (of which I'm a member ... the nerd world, not Foursquare), could a year-old location-based game go head-to-head with the 400 million-user-strong behemoth of the social media industry? In a strange twist, Facebook is actually breathing life into the killer app many expected it to kill.Thirty-three percent of Foursquare's traffic comes from Facebook, according to data from Hitwise (EXPN), followed by Google (GOOG) at 22% and Twitter at 8%. The remaining one third of traffic, from everyone else, is fed in part by partnership with major brands such as the New York Times (NYT), Bravo and Zagat.
Of course, the big question is: what happens next? In 2009, it was fun to watch small social networks get big fast. This year, however, we're looking for something more: results.
To me, Foursquare looks like an interesting acquisition, especially for Twitter, which has mentioned it's on the prowl for buys this year and has added to its coffers with some recent revenue deals. With Facebook sending so much traffic to Foursquare, it must have some thoughts of an acquisition, as well, even if only to keep its traffic in the family.
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