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Readers of this space may recall that about two weeks ago I wrote about an intriguing turn of events for Microsoft Corp. (MSFT). Pursuant to an agreement with the European Commission, Microsoft has made available to it's new European customers a web page which provides those customers download utilities for a choice of twelve different web browser applications. As I suggested then, It appears that the reign of Windows Internet Explorer may come to a screeching halt.
According to a report from BBC News, a web browsing application known as Opera is knocking Internet Explorer back on it's heels in Europe. Opera Software of Norway states that downloads of it's web browsing software have doubled in some countries since the Microsoft provided selection page came on line. Anywhere from 60% to 75% of the new download requests for Opera have come via the new Microsoft provided service.
It's not unreasonable to assume that if Opera is seeing such remarkable results from the new browser application web page, then the other eleven browser offerings available there must be picking up additional traffic also. We can be certain that Microsoft has sat up to take notice of this.
I think this situation speaks volumes about the still valid power which can be exercised through consumer choice. Now, let's see how Microsoft deals with all that consumer power.
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