Sunday Funnies: Retail Sales and Investors

Most of this past week the stock market was erratic. News from Asian and American Markets was generally positive, sending the indexes higher, until unsettling news from the European Union let the air out of the tires, resulting in 100 point swings of the Dow Jones Industrial Average, which ended Friday up about 50 points for the week at 10,850.36.

Each day started upbeat and then we would hear about Greek debt, bonds coming due, Germany pushing for IMF participation in any plan to help Greece. Finally when this looked to be settled, we then got news of economic turmoil in Portugal. This activity stimulated me to write the following recent commentary:


The Dow fell shy of the 11,000 mark and would have passed it if not for the fact that the market is trading on low volume, with many traders ever watchful, seemingly with one foot out the door.

If you have the stomach to be actively reading the business journals anywhere, you must feel like you are being bombarded constantly by a play-by-play announcer going through the latest figures on employment, consumer confidence, interest rates, retail sales, Ben Bernanke's financial tidbits and more. This is then followed up by the color commentators (think CNBC, James Cramer and the like) telling us what it all means.

While the market volume has been light, many of the professional value focused money managers have been buying stock going all the way back to "my pal Warren" waving the green flag in October 2008. Despite the leadership taking place in these corners of the market, the retail investor seems to remain on the sidelines for the most part.

I wonder if there is any correlation between consumer retail sales in general and the return to the market by the retail investor. Do they go hand in hand? The first place to look would be retirement accounts and mutual funds, where I think people are getting back on track slowly. Then there is the rapid growth of exchange-traded funds (ETFs) that are claiming much of the territory previously dominated by the mutual funds and still dominated by the fund companies that have expanded their wares.

We are seeing signs of life in the domestic auto industry, and it was just announced that China's largest car company, Geely has agreed to buy the Volvo brand from Ford Motor (F) for $1.8 billion. This purchase would not be possible except for the fact that the Chinese car industry is booming and record profits are filling their coffers. So car sales around the globe look to improve dramatically and, given last years tragic figures, this will not be hard.

While I have been extremely active in the stock market, taking advantage of the fear stimulating fire sales everywhere, I have not made any large commitments to the retail sector, with two exceptions. Last year I recommended American Eagle Outfitters (AEO) which has doubled, and now Home Depot (HD) is one of my ten picks for the year.

Have you been investing in the Market?
Yes, in the last 3 months.7 (25.9%)
Yes, in the last 6 months.1 (3.7%)
Yes, in the last 9 months.1 (3.7%)
Never stopped investing.9 (33.3%)
Don't trust the market yet.9 (33.3%)

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture and planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: He owns shares and options in AEO.
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DJIA+6.5112,890.46
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S&P 500+1.991,351.95

Last updated: February 10, 2012: 05:27 AM

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