That's because the movie's opening gross apparently was much less than what analysts wanted to see. According to Box Office Mojo, Dragon, which is distributed by Viacom, Inc. (VIA), pulled in around $43 million at domestic theaters over the three-day weekend, making it the top project. The Walt Disney Company's (DIS) very successful Alice in Wonderland fell to second place.
Here's the thing about today's price action: if you were thinking about getting in on DreamWorks Animation before the next Shrek sequel comes out in May, now may be the time to do some quick due diligence on the idea. This is a risky trade, certainly, but DreamWorks Animation down over $3 per share ahead of what should be a blockbuster is a compelling notion, maybe even a gift to market players. Nothing is guaranteed, though, so if you do buy the stock, make sure you wouldn't mind becoming a long-term investor if need be.
Disclosure: I own Disney; positions can change without notice.