Apple Sells More Than 300,000 iPads in First Weekend, Analysts Take Note


Talk about a good first weekend. This morning Apple (AAPL) announced that it sold more than 300,000 iPads as of midnight on Saturday, including deliveries of preordered iPads to customers, to channel partners, and sales at Apple Retail Stores. The company added that iPad users downloaded more than 1,000,000 apps from their App Store and more than 250,000 ebooks from its iBookstore the first day.

Steve Jobs noted that "It feels great to have the iPad launched into the world -- it's going to be a game changer ... iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad." This is great news for the company, and it lead to JPMorgan upping the company's price target to $305 from $240 while raising 2010 EPS estimates to $12.74 from $11.59. Kaufman expects AAPL to now reach $295 as well.

To say that AAPL is on a roll may be a major understatement. In the past, I have expressed trepidation about how high AAPL can go -- and the stock obliterated all concerns of mine in the past year. That said, I still worry about how the company will react should the first weekend iPad euphoria not carry over. Believe me, this first weekend is extremely impressive and should last for a few months as hipsters and tech geeks alike blog and tweet about the greatness that is the iPad. However, expect some backlash toward the product, much as we saw with the iPhone. My gut feeling is that the stock is strong enough to weather any negative storm, but with so much love for the company on the Street, I am a bit concerned about a rash of downgrades for some reason.

Something else that concerns me about AAPL shares has nothing to do with the iPad or any other product. I am still concerned about the health of Steve Jobs. His poor-health-scare was enough to impact the shares -- and any change in his currently healthy status could shake the foundation of the tech firm. Understand, I am wishing no ill will on Mr. Jobs, I just worry about what will happen to the company if there is another health scare.

My final concern with AAPL is the belief that all good things must come to an end. Seriously, the law of averages will eventually catch up with AAPL -- the problem is that no one knows when (and my guess is that a lot of investors at large believe that the stock is bulletproof). If there is one thing that the recession proved, it is that no stock is immune to bad news. Of course, AAPL may force me to rethink this notion.

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Last updated: February 10, 2012: 12:37 PM

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