Should You Add Denny's to Your Portfolio?


Denny's Corporation (DENN), a well-known casual restaurant chain, was up over 8% going into the company's earnings report on Monday. Volume wasn't so impressive, however. Still, now that the release is out, what should we think about the prospects for the stock?

Well, let's briefly review the progress of the shares over the last twelve months. The following chart shows an equity that's had something of a volatile run this past year. The 52-week low is $2.07, and the 52-week high is $3.99. Yep, we're talking about a single-digit price. You've got to be careful when dealing with this spectrum of investing; low-priced equities can be risky.

Another thing to watch out for in this specific case is the turmoil relating to a proxy war. Reuters offers a brief summary of the issue.

Now, let's check out the Q1 release which was posted after the bell. Denny's made 5 cents per share, a penny better than the previous year's net-income number. Analysts were looking for 4 cents per share, according to TheFly. Same-store sales weren't so hot, though: they went down 5.5% at company locations, and they were off by 6.3% at the franchised spots.

Overall, I'm not so impressed. I put a lot of weight behind same-store sales, and I would like to see them in positive territory.

I concede that, on a speculative basis, Denny's might offer the potential for a pop at some point. If the proxy skirmish ends up propelling a fundamental improvement in the company, or the perception that one is on the way at least, I can see short-term players being rewarded. It's a roll of the dice, one I am not willing to take at this juncture.

Although this stock doesn't represent the same kind of company, I would invest in a business like McDonald's Corporation (MCD) instead of one like Denny's. Just seems safer to me.

Disclosure: I don't own any company mentioned; positions can change without notice.
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Last updated: February 10, 2012: 02:18 PM

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