GM to Use Google Services in the New Chevy Volt

General Motors continues to recover from a disastrous 2008 and 2009, and in that respect its latest quarterly numbers indicate it is partially on the way to becoming a consistent profit maker. But, it has a very long road ahead. In converting more shoppers into buyers and taking away from the competition, the automaker will be teaming up with Google Inc. (GOOG) to offer more in-car technology in combination with its existing OnStar service.

Ford Motor Company (F) has had a relationship with Microsoft Corporation (MSFT) for in-car entertainment and calling for years now, so it's good to see GM finally step up its game. It still has a way to go in keeping up with Ford's continual technology announcements, but a partnership with the largest internet brand is a good start. Google will provide its Google Maps navigation product directly onto the OnStar product, and it will initially debut on the upcoming Chevy Volt electric vehicle.

If GM is smart, they would push Google's new OnStar-integrated offerings into as many vehicles as possible. The Volt will initially be a very slow seller (unless the projected cost comes way down), so pushing a new partnership to a very limited audience is somewhat distressing. And no, this won't push people to buy a Volt if any GM research states that. All that is needed is a Google-powered smartphone to replace with GM will bring to its $30K+ Volt sometime in the next few years.

This is better news for Google, though. Having its brand and product integrated with a global auto manufacturer can do nothing but help Google become even more integrated into consumer lives than it already is. But if Google were smart, it would provide incentives to every potential GM owner to rake people into the GM-Google fold. The Google products integrated with GM's OnStar will already (of course) be free -- but that's not enough. People actually have to buy the cars. With Google TV just being announced and this new partnership being public, Google could be on the way back to its January level of $625 per share instead of the $480 it sits at this afternoon.

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