Where is eBay (EBAY) going these days? Sure, the online auctioneer has the same brand power it's had for years, but the transition to bulk discounter from garage-sale auction house hasn't really occurred like CEO John Donahoe wanted it to.
Instead, we see eBay's marketplace still filled with one-off auctions for all kinds of goods (and junk trading hands) along with thousands of Chinese-based bulk sellers selling everything for a few dollars each.
This isn't the turnaround Donahoe wanted after taking over from former CEO Meg Whitman in 2008. To help restore healthy levels of growth, eBay set itself on a mission to become more like a normal online retailer, instead of the auction house that made it a household name. It was risky and, so far, hasn't panned out as planned.
Instead, Donahoe has enraged eBayer after eBayer with constant selling fee changes and other ways to goose more revenue from the site's massive user base to replace a failed turnaround strategy. In fact, once could wonder why Donahoe is still CEO. eBay is not exactly floundering, but it's not living up to its growth potential either, considering its massive brand appeal.
eBay's share price is right under $20, up from $16 a year ago but down from April's 52-week high of $28. In fact, remember the days of December 2007 when eBay stock was riding near $40? It's now half that, in the same tenure in which Donahoe has been in charge. Is the board asleep? Investors need to know.
Search results for many random items this morning showed standard auctions by-and-large instead of many fixed-priced sales -- the opposite of what Donahoe's strategy is. It appears things aren't working as planned at eBay. What's the next shift, Donahoe?
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Reader Comments (Page 1 of 1)
7-01-2010 @ 6:53PM
Thomas Paine said...
You're seeing more auction results, rather than fixed-price items, due to ebay realizing what most of its "enraged" sellers have been saying for quite some time:
"The serendipity and fun of ebay lies within its diverse offering of Collectible and Antique goods, which are ideally suited to the AUCTION format. Once that particular genre is suppressed, so too will the constant flood of potential buyers be suppressed."
Auctions were ebay's forte. The Unusual and Unique were its core. The Fun of the Quest, the Excitement of the Win and the sheer Curiosity of what may lay ahead, all drove the buying ebayer to return, again and again and again.
What you can witness on the site currently is management's re-direction of intent, to promote the auction format, but you will NOT hear that that is their intention. You will not hear a single word from them. They are in scramble mode at the moment and they hope that no one from The Street gazes in their direction.
They will silently change some of their previous changes and silently manipulate / adjust various functions on the site because.. things have gone very astray. They have finally gone one mis-guided step too far and driven away a critical amount of sellers and buyers.
Let me be the first to say IT.. Told ya so! Tune in around three weeks from now and their quarterly report will say IT as well.
7-01-2010 @ 8:18PM
Gary E. Sattler said...
My perspective and opinion on the matter are well documented on this internet. Meanwhile, my wife has become an eBay power seller by doing exactly what originally made eBay great.
Oh, by the way, it appears that eBay is still padding it's listing volume numbers.
Shame, shame, shame.
7-02-2010 @ 11:29AM
Jeanne Goldfarb said...
Not only has eBay enraged sellers with fee hikes, they have also enraged sellers with a huge drop in traffic -- views, visitors AND sales. Long time sellers are reporting drops of up to 80 percent YOY sales in the past three months. Millions of eBay Store listings (a different category from the core marketplace listings) have overwhelmed the site. The number of listings almost doubled from 60 million to 109 million today. Many long time sellers have had to close up shop. Sellers who supported their families with their eBay sales have had to get out and seek greener pastures.
Too many listings, too few buyers, very little advertising.
Additionally, buyers have been turned off by the overwhelming numbers of listings. They can't find anything. The search is broken. Buyers just move on and shop somewhere else. I am an eBay seller and buyer. I can't take looking for items on eBay anymore. The deluge of Chinese-made products has flooded the site.
Sellers and buyers are leaving in droves. What will it take for the eBay BOD and stockholders to wake up and smell the coffee?
7-02-2010 @ 1:37PM
Tom said...
Ebay has created it's appeal based on 2 things... The collectibles market, and Paypal.
They better hope that Amazon doesn't wake up to the idea of organizing their "everything else" category which is where sellers there are placing their collectibles items for sale.
And as for Paypal, they'd better also hope that VISA's recent billion dollar investment in the World of on line payments doesn't have a master plan to make them nothing more than a leaf blowing in the wind.
From the research that I have done, between what I have found to be a very in depth(a little lengthy, but that's OK) yet VERY informative article written on bloggernewsnetwork at the following link...
http://www.bloggernews.net/124457
along with what has now become quite the talk of the town at Ebay on their forum with well over 5,000 posts(mostly upset sellers) at this following link...
http://forums.ebay.com/db2/topic/Seller-Central/5-Days-Straight/520194234&start=0
I'd say, it's fairly easy to see that the new CEO's plan is not working. Or, maybe it is. ;)
These TWO links above will tell you MORE than any one person will ever tell you about Ebay/Paypal's current situation. Please read and find out for yourself!
7-02-2010 @ 8:35PM
Rupert Pupkin said...
John Donothole bites the big one.
7-03-2010 @ 11:57AM
patricia ann said...
From the very first day when John Donahoe referred to the sellers as "noise" he was doomed to fail - his failed "turnarnound" started from that point on. The sellers depended and loved Ebay and every day they were turned off a little more as Donahoe and his team kicked them around and squeezed them for the revenue Ebay could not earn on its own anymore! Every day the sellers got less and less for their fees - they got draconian policies and were treated like criminals - that got buyers who Ebay so empowered that any buyer could destroy a small seller on a whim. What kind of management do you call this? Whatever is holding Donahoe in his chair? His compensation was slashed by 55 percednt yet why has he not been shown the door and let the healing begin before its too late? The sellers are also buyers and through leaving the site and through continuous word of mouth they will bring down the "new ebay" and Donahoe and his team with it! They will not allow this site to prosper and would rather see it die then succeed without them! In the past 2 1/2 years the "noise" is more deafening then ever - it will not go away! Wake up Ebay board of directors....wake up!
7-03-2010 @ 7:27PM
Skeeter said...
Donahoe just sold 16667 more ebay shares on 07-02-2010
What does that tell us?
8-04-2010 @ 11:13PM
Rupert_Pupkin said...
eBay and Donothole both bite the big one.