Closing Bell: A Good September Start (AAPL, BCSI, BKC, JPM, SLRY, RDC, APOL)

Apple Inc. (AAPL) held its highly awaited "Apple Event" at 1 PM EST today. The company demonstrated new iPods, new iTunes, and a new Apple TV and shares were up almost $7, and just shy of 3%.

Blue Coat Systems (BCSI) was trading higher after it hired a new CEO that is a former IBM veteran with 30-years under his belt. After two straight warnings, new blood is needed. Shares were up over 11%.

Burger King Holdings, Inc. (BKC) rose on reports that it is in talks with a private equity group to consolidate the fast food sector. Shares were up over a sharp 15%.

J.P.Morgan Chase & Co. (JPM) rose a day after reports came out that it may eliminate most or all of its proprietary trading. Shares were up almost 3.5%.

Salary.com, Inc. (SLRY) rose more than it could on its own after a buyout came from Kenexa for more than $80 million or $4.07 per share. Shares were trading up a sharp 42.75%.

Rowan Companies Inc. (RDC) was a large energy sector winner on a day with mixed energy news. Shares were up just under 9% after the company received international contracts for two of its US Gulf rigs.

Apollo Group Inc. (APOL) was higher with the broad market after proposals came in for the sector to share in loan default risks as part of a proposal in the for-profit education stocks.