Apple to Ship 28 Million iPads Next Year?


The PC industry has had few innovations over the years. Instead, the changes have been mostly increased storage and processing speed.

But it looks like Apple (AAPL) may be pulling-off a major disruption with its iPad. According to UBS analyst Maynard Um, the company may ship 28 million units next year. Because of this, he has increased the price target on Apple from $340 to $350.

True, the iPad is really not a replacement for a notebook or even a netbook. First of all, it cannot do heavy-duty things like spreadsheets. Hey, it can't even take pictures. What's more, the screen is still somewhat cramped. So don't expect to write large reports with it.

In other words, the iPad will not destroy laptops and netbooks. However, there are some things it can do that are so much better and easier. For example, a student can read email, easily browse the web, take notes and read textbooks. Or, a salesperson can keep track of sales calls and make dazzling presentations. Or, a nurse can monitor patients and look at records. All in all, the iPad is really focused on the needs for the 21st century.

No doubt, many PC makers are trying to move into the market. And they will certainly benefit. But the fact remains that Apple is the category leader. So next year's estimate of 28 million seems reasonable. But more importantly, the next few years is likely to see a continued strong growth ramp.

Tom Taulli is also the author of several books, including the Complete M&A Handbook and the upcoming book, All About Short Selling.

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Last updated: May 24, 2013: 08:09 AM

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