No Toy for You! San Francisco Bans Happy Meal Toys


In a move sure to be incomprehensible to children in the San Francisco Bay area, free toys included in McDonald's (MCD) "happy meals" have been banned by the thoughtful and considerate San Francisco Board of Supervisors. I wonder if the supervisors will be on hand in December to explain this move to little customers first hand.

It seems incomprehensible that any politician would steal toys from children, but the move effectively does just that unless the meal meets certain health requirements. I understand that childhood obesity and proper nutrition are important issues, but it seems to me that parents are more qualified to handle them than a city's board of supervisors.

I am not a lawyer, but I feel the kids need someone to stick up for them here. For their sake, I hope that McDonald's marketing and legal departments do some swift thinking and find a loop hole in the ban. Maybe they could sell the "happy meal" toys and give away a burger, fries and drink with them? Maybe they could reduce the price of the "happy meal" by one cent and then charge one cent for the toy. Maybe they need a new marketing campaign launched next April 1 that includes an adult "happy meal," featuring a burger laced with a little marijuana (or a free joint) to remind the San Fransisco Board of Supervisors what individual personal responsibility means in a way that they might understand. I bet that would be a hit in the Bay Area!

Other fast-food outlets, like Burger King (BKC), are also affected by the restrictions. It just seems so wrong to put kids at the center of this controversy. And to steal the toys!

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