Sources close to the social network Linkedln say it is planning to go public, as reported in Reuters. It has filed statements with the Securities and Exchange Commission. Owner Jeff Weiner told Reuters that he has selected Morgan Stanley (MS), Bank of America (BAC) and JP Morgan (JPM) as book runners. Book runners take the original stock offering and then resell it to retail clients.
Linkedln is a fast growing social networking site with 85 million viewers. Financial information is not available. Company revenues come from advertising. A source close to the company values it at about $2.2 billion.
A company spokesman told Reuters: "Some of these companies want to go public because they want to beat Facebook and others out." "If Facebook went public before Linkedln, do you think anyone would put much attention to Linkedln. You might want to surpass the beast."
The social networking segment of the Internet is the fastest growing. Going public will be huge, perhaps almost analogous to Google's (GOOG) IPO. Google captured the search engine market. Now social networking companies are the hottest commodity in the IPO market.