Cisco: A Buy or Sell?


Cisco Systems (CSCO) seems out of favor with the market these days. On Friday, the shares closed at $17.04. The 52-week low for the stock is $16.97, while the 52-week high is $27.74. With the company near its low point, should traders be looking at the stock?

According to TheFly, Pacific Crest believes the valuation on the shares is attractive. And at first glance, one might be inclined to agree with such a sentiment. In fact, considering the relatively tight 52-week range, I could easily imagine the stock rising after making what could theoretically turn out to be a bottom.

As always, you've got to see what the chart might be signaling. Over the last twelve months, it's readily apparent that Cisco has been on a downward trend. The chart looks like a falling knife.

If you adjust the chart to examine how well the stock has performed over longer periods of time, you'll notice that it has had its challenges. Overall, I can't call the idea an obvious technical buy.

Yet, I do find myself agreeing with Pacific Crest. Cisco might indeed be undervalued at these levels.

This stock is a must for any trader's watch list, no question about it. I like that the price of the equity is below $20. But there's still that falling-knife issue, so I consider buying a small stake and then using dollar-cost-averaging to build into the position. There is definite risk to this stock, so perform your own due diligence before making a move.

Disclosure: I don't own any company mentioned; positions can change without notice.
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Last updated: June 20, 2013: 04:00 AM

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