Beth Gaston Moon
Chicago, IL - http://

With over a decade of experience as an editor and market analyst, Beth Gaston Moon writes about stocks and pop culture from her home in Chicago, IL.

Oprah Winfrey, arguably the most powerful woman in entertainment (if not the world in general), is preparing to pack her luxurious bags. She's announced that in 2011, after a quarter-century of favorite things and heartfelt interviews, "The Oprah Winfrey Show" will be no more. The last program is scheduled for Sept. 9, 2011. One can only imagine who might be her guests.

In syndication across the country, Oprah's eponymous program is the top-rated U.S. daytime show (take that, Days of Our Lives!), with an average viewership of 7.1 million this year.

While not entirely unexpected, the news is likely a bit of a blow to CBS Corporation (CBS), as its CBS Television Distribution arm syndicates the program. Additionally, Walt Disney (DIS) might feel the sting of an Oprah departure as Disney-owned ABC is the primary network that airs the show. And will it impact O, Oprah's monthly magazine published by the Heart Corporation? To say nothing of all of the manic women in the audience who long for a chance at one of Oprah's favorite things.

If you are hitting Costco Wholesale (COST) for your Monday Night Football party or Thanksgiving celebration, you won't be able to get those cases of Diet Coke. The warehouse-style retailer, which operates more than 550 locations, is no longer carrying Coca-Cola (KO) products in its U.S. stores. That means no Coke, Diet Coke, Sprite, or Dasani water, among other products.

Evidently, the retailer and the beverage giant are embroiled in a pricing dispute. A statement on the Costco website indicated that "Coca-Cola has not provided Costco with competitive pricing so that we may pass along the value our members deserve."

Out of the kindness of its ginormous heart, Google (GOOG) is giving holiday travelers a bit of cheer this season, providing free Wi-Fi in 47 U.S. airports starting today and running through January 15. As a bonus to Virgin America passengers traveling within the continental U.S., Google is providing in-flight Wi-Fi as well.

Of course, the Web search giant has an ulterior motive. In a statement, a Google spokesperson said: "This is one of our holiday gifts to our users, and when you connect, we also hope you'll take the opportunity to try some of the latest Google products."

Joining the ranks of Tickle-Me Elmo, Cabbage Patch Kids, and the Teenage Mutant Ninja Turtles ... behold, the Zhu Zhu Pets. These robotic rodents are expected to be the most in-demand toy for the 2009 holiday shopping season.

The five battery-operated hamsters respond to touch with 40 different sounds, and can also run around when set in "explore" mode. It's all the fun of having a pet without the messy clean-up duty.

Parents, you have Cepia LLC, a small company in St. Louis, to thank for these critters. The firm is hoping to ship between 4 million and 5 million pets by the end of the year (banking $300 million to $400 million in sales), but admits they cannot keep up with the demand. Cepia has grand plans, however, for the next part of the Zhu Zhu universe, hoping to roll out hedgehogs, rabbits, and other furry robot friends in the next year or so.

Microsoft Corp. (NASDAQ: MSFT), one of the equities consistently seeing the heaviest daily option volume, saw some heavy options activity right out of the gate Monday morning.

The January 2012 37.50-strike call is easily the site of heaviest call volume so far, with 39,660 contracts trading on open interest of just 521. Eleven minutes after the opening bell sounded, a block of 38,563 contracts crossed the tape, trading one penny off the ask price at $1.55 per contract.

Research in Motion Ltd. (NASDAQ: RIMM), the tech company most well-known for building the BlackBerry, is set to report quarterly earnings tomorrow after the close. Analysts expect RIMM to bank $1.00 per share in the period, 13 cents better than year-ago results.

In the past two reporting periods, RIMM has managed to surprise to the upside.

During the past few weeks as earnings approach, RIMM has seen action among call buyers, who are effectively driving up implied volatility. In the past month, at-the-money implied (or expected) readings have jumped from 41% to about 59%. The implied levels are looking fairly pricey here, especially when compared to historical readings.

Kroger (NYSE: KR) reported second-quarter earnings Tuesday and the results were disappointing to the Street and to options investors who may have bet the other way.

First, the bottom line up front. The grocery retailer earned 39 cents per share, down from 42 cents in the year-ago period and a nickel short of what analysts were expecting. Sales, meanwhile, dipped to $17.7 billion from $18.1 billion, also falling shy of Wall Street's consensus view.

There is no significant news on Fred's Inc. (NASDAQ: FRED) today, other than impending second-quarter earnings on Thursday before the open (analysts are expecting per-share earnings of 13 cents). The discount retailer has seen, however, 10,000 calls change hands on the November 15 strike, which is out of the money by $1.79. These positions were evidently sold to open, with the seller collecting a premium of 45 cents each.

So what's going on? Not much, other than a case of deja vu. It appears as though this same investor sold August 15 calls back in March. Now that the August series has expired, this trader is looking ahead to the November series. He will retain the full premium if FRED is trading below $15 at expiration. Breakeven for this trade is $15.45.

Beth works for The Options News Network (www.ONN.tv), which provides daily stock and options commentary. The above comments are not intended as trading advice.