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Plenty of companies advertise how their product can help the world in some way. Firms sometimes brag about using recyclable materials or the charities they donate to. Even if I think the company is doing it for publicity reasons, the donations still help a good cause, so I approve. Well, now Microsoft (NASDAQ: MSFT) has designed a creative way of drawing in customers and sending out donations.

The program, called i'm (think instant messaging), donates a portion of the ad revenue that Microsoft receives each time you use Windows Live Messenger or Windows Live Hotmail. So just by using its services the user can give to a worthy cause. Since March of last year, this service has raised over $1.5 million in ad revenue for charity.

Starting June 23, the initiative is hosting the i'mtalkathon (read the disclaimer at the bottom). It's "30 days of e-mailing and IMing for the common cause." The intention is to get people who stumble upon the 'blog' to go and sign up for one of the offered services. Surely, this will help raise money for charities as well as Microsoft.

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Microsoft (MSFT) appeals to the greater good originally appeared on BloggingStocks on Thu, 19 Jun 2008 19:01:00 EST. Please see our terms for use of feeds.

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