Jason Cochran
- http://www.walletpop.com/blog/bloggers/jason-cochran/

Like it or not, here's what your next Pepsi can will look like

Posted Oct 28th 2008 3:30PM by Jason Cochran (RSS feed)
Filed under: Coca-Cola (KO), PepsiCo (PEP), Marketing and Advertising

PepsiCo (NYSE: PEP) has joined the ranks of old, canned brands giving themselves brand new cans. As part of a $1.2 billion worldwide campaign designed to give its major soft drink flavors fresh new logos intended to recall "smiles," the new Pepsi packaging is being tactically leaked to influential marketing journalists.

Blogger Peter Shankman was treated to an elaborate series of courier deliveries that culminated in a sample of the new can: the same royal blue hue, but clean-looking, polished to a metallic sheen, and sporting the sort of lower-case lettering that was last popular during the disco craze.

A few people have already pointed out that the new logo slightly resembles the one used by Barack Obama's current campaign. I don't see it myself. Both are circles, and both are red, white, and blue. But if anything, the Pepsi logo looks a whole lot like, well, the old Pepsi logo. And even that soon-to-retire yin-yangy logo, which came online in 2002 but was based on a decades-old design, looks more like Obama's stamp than the swishier new one.

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