In order to keep income trickling in, companies the likes of Avon (NYSE: AVP), Mary Kay, and Tupperware are seeing a flux of salespeople -- including professionals forced to take a second job thanks to the recession.

Becke Alexander, the sales manager for Avon, noted that she hears from laid-off bankers and stay-at-home moms every week, but the company is seeing a recent boon from "gainfully employed people worried how long they'll stay that way." In fact, Alexander said, "There are no hobby seekers coming in here. It's people with a legitimate need." This pop in makeup peddlers stems directly from the current economic crisis, but not just from unemployment. A common complaint is that bonuses have disappeared, as have hours, which have forced people to turn to direct sales to make up some cash.

Avon Products' (NYSE: AVP) restructuring is starting to pay-off: cost savings (including a switch to global-based manufacturing and increased supply chain efficiencies) enacted in F2008 should continue to pay impressive returns in F2009 and F2010.

The world leader in direct-marketed cosmetics, toiletries, fashion jewelry, and fragrances, the global recession should weigh on Avon's results in Latin America and China, but there are recent signs that F2009 revenue will not drop the generally-forecast 7-10%. And that's helped send institutional investors back into shares recently, taking shares from about $14 to roughly $21-23. The First Call F2009 / F2010 EPS estimates for AVP are $1.64 / $1.89.

Revlon (NYSE: REV), a beauty company that counts Avon Products (NYSE: AVP) and The Estee Lauder Companies (NYSE: EL) as colleagues, reported Q1 earnings earlier in the week. I have to admit, I have been bearish on this company for a long time. I still am. I just don't think this stock is a sound place for your portfolio dollars, even though the company did post a much more beauteous profit picture.

Sales decreased a little, but if you exclude currency effects, they rose a weak 3.8%. More impressively, Revlon said that it earned $0.25 per share. That's compared to a net loss of $0.05 per share in the year-ago period. Okay, I concede, that was a pretty good performance. It was partly driven by lower interest expenses and a benefit derived from the repurchase of some senior notes. Free cash flow also saw a gain.

Analyst upgrades:

• ING upgraded Roche (OTC: RHHBY) to Buy from Hold as it believes Roche will not pay more than $100/share for Genentech (NYSE: DNA) and that the Avastin adjuvant data due April 2009 provides significant upside potential.
  
• Oppenheimer upgraded Motorola (NYSE: MOT) to Outperform from Perform on valuation as it believes sentiment is at an all-time low and the stock has limited downside. The firm set a $5 target on shares.
  
• Morgan Stanley upgraded Comerica (NYSE: CMA) to Equal Weight from Underweight citing valuation that adequately reflects credit deterioration in its commercial-heavy loan portfolio and aggressive government action.
• Cheesecake Factory (NASDAQ: CAKE) and Nucor (NYSE: NUE) were upgraded to Buy from Neutral at Goldman.
  
• Pinnacle Entertainment (NYSE: PNK) was raised to Overweight from Equal Weight at Barclays.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a huge Q4 loss on a charge and the economic slowdown.
• Avon Products Inc. (NYSE: AVP) fell short of Q4 expectations but announced a dividend increase.
• Carlisle Companies Inc. (NYSE: CSL) Q4 numbers resulted in an analyst's upgrade.
• Costco Wholesale Corp. (NASDAQ: COST) warned that its earnings would fall well below expectations.
• Electronic Arts Inc. (NASDAQ: ERTS) posted a bigger-than-expected loss and outlined cost cutting plans.
• Hasbro Inc. (NYSE: HAS) shares took a hit ahead of its earnings report due to rival Mattel's Q4 results.

Amazingly, this week is about to end with stock markets logging gains. Not grim earnings, not glum retail sales, not dismal car sales, nor even weaker-than-expected jobs report seemed able to put a dent in investors' hopes the stimulus bill would pass.

And it's not even the Dow stocks that are leading the advances. As of noon today, the Dow was up about 3% for the week, while the S&P 500 gained about 4.5% and the Nasdaq composite soared some 7%. If you're sorry you didn't take part of this rally, and think perhaps there's more to come after the Senate finally approves the stimulus plan, then BloggingStocks contributors have some ideas for long-term holdings, as well as a few warnings:

Avon's (NYSE: AVP) stock is up well over 9% as I write this. The market liked the Q4 report. Which is interesting, since the beauty company, whose competitors include Procter & Gamble (NYSE: PG) and Revlon (NYSE: REV), actually missed estimates.

That's always confusing, isn't it? Net sales dropped 9% to $2.8 billion, and earnings per share rose 80% to $0.54. The call, according to The Week in Preview piece, was for a top line of $2.9 billion and a bottom line of $0.59 per share.

Avon Products (NYSE: AVP) closed at $20.45. AVP is scheduled to report Q4 EPS on February 3. Goldman Sachs downgraded AVP to Neutral from Buy. AVP February call option implied volatility is at 68, puts are at 74, March option implied volatility is at 63; above its 26-week average of 53, according to Track Data, suggesting larger price movement.

Kraft Foods (NYSE: KFT) is scheduled to report Q4 EPS on February 4. KFT February option implied volatility of 32 is near its 26-week average according to Track Data, suggesting non-directional price movement.

If you've been watching earnings this past week, or if you read last week's Week in Preview, then this coming week may leave you feeling a bit like Bill Murray in Groundhog's Day. That is, again analysts surveyed by Thomson Reuters expect earnings declines to be more frequent and deeper than earnings gains.

Motorola Inc. (NYSE: MOT), Dow Chemical Co. (NYSE: DOW), Anadarko Petroleum Corp. (NYSE: APC), IAC Interactivecorp (NASDAQ: IACI), Moody's Corp. (NYSE: MCO), Elizabeth Arden Inc. (NASDAQ: RDEN), Devon Energy Corp. (NYSE: DVN), Diebold Inc. (NYSE: DBD), Tyco International Ltd. (NYSE: TYC), United Parcel Service (NYSE: UPS), Cisco Systems Inc. (NASDAQ: CSCO), Polo Ralph Lauren Corp. (NYSE: RL), ITT Corp. (NYSE: ITT), and Walt Disney Co. (NYSE: DIS) are scheduled to report quarterly results this week, and they're all expected to report double-digit declines in earnings.

But again this week, let's take a look who Wall Street feels may have done well in the past quarter.

Earnings season was in full bloom this week, and BloggingStocks contributors often made their choices following a company's report. With the exception of very few, the conclusion was to stay away from most stocks, which says a lot about how companies did overall.

Still, there have been a select few that looked like good investment ideas even in these troubled times. So for those who can brave investing during such an earnings season, here are a few ideas from BloggingStocks contributors:

"Although I'm very leery of the market now, I'll continue to buy gradually when specific stocks are attractive," says Jack Adamo. In Insiders Plus, he looks to a new idea: Avon Products (NYSE: AVP).

"Avon's stock got whacked when fellow paint sellers, Estee Lauder and Elizabeth Arden, guided earnings lower, and analysts lowered earnings expectations for Avon to about $1.90 for 2009.

"They're probably still too optimistic, but I'm buying the stock anyway. We owned Avon for almost 3 years, and sold it for $43.47 in September for a 69% profit.

Elizabeth Arden's (NASDAQ: RDEN) stock has been shellacked in the last couple of days, continuing a decline that began shortly after it reached a 52-week high of $21.79 in September 2008. RDEN has reached a nine-year low in price at $5.95.

The recent action in the stock should come as no surprise. With retail sales continuing to sour and mall traffic becoming more like Sunday services attendance on a beautiful summer day, it could hardly come as news that Elizabeth Arden would issue a negative earnings alert ahead of the company's second-quarter release of financial results scheduled for Friday.

Cosmetics and fragrances are some of the most discretionary of purchases with the widest range of price points. Consumers have the option of purchasing a less expensive brand or delaying the purchase until a better time. As a result, cosmetic products have reached a historically peak inventory level.

For Elizabeth Arden, those inventory numbers are further evidence of the earnings stress facing the company.

Analyst upgrades:

• Baird upgraded Regal-Beloit (NYSE: RBC) to Outperform from Neutral based on valuation and growth expectations.
• Black & Decker (NYSE: BDK) and Lennar (NYSE: LEN) were upgraded to Buy from Neutral at UBS based on valuation.
• Kroger (NYSE: KR) and Public Storage (NYSE: PSA) were added to Goldman's Conviction Buy List.
• CIBC upgraded Biovail (NYSE: BVF) to Sector Performer from Sector Underperformer.
• Abercrombie & Fitch (NYSE: ANF) was raised to Neutral from Underperform at Cowen.

Analyst downgrades:

• Merrill downgraded Campbell Soup (NYSE: CPB) to Neutral from Buy and expects marketing and promotional spending to limit earnings growth in 2009 and 2010. The firm lowered their target to $35 from $42.
• Mechel Steel (NYSE: MTL) was cut to Underweight from Equal Weight at Morgan Stanley to reflect declining coal demand.
  
• Friedman Billings downgraded shares of Legg Mason (NYSE: LM) to Underperform from Market Perform on liquidity concerns given the Legg Mason's leveraged balance sheet and falling EBITDA. The firm lowered their target to $7 from $11.

We may have broken the ultimate barrier to diversity with the election of the 44th President of the United States Barack Obama, but the ranks of minorities in top positions at Fortune 500 companies remain thin and are steadily declining.

Late Monday, Symantec (NASDAQ: SYMC) CEO John Thompson announced plans to retire from the post in March, but will remain on as chairman. Also planning to move out of the corner office until a replacement is found is the CEO of struggling Web portal Yahoo (NASDAQ: YHOO), Jerry Yang.

Their pending exits continue a string of other high-profile minority CEOs over the past year due to various reasons, ranging from Dick Parsons at Time Warner (NYSE: TWX), to Stan O'Neal at Merrill Lynch (NYSE: MER) to Alwyn Lewis at Sears (NASDAQ: SHLD) and William Perez at Wrigley.

Ah, my old buddy Revlon, Inc (NYSE: REV)! Actually, that exclamatory statement is full of sarcasm. Revlon, a beauty-products business whose colleagues include Avon Products, Inc. (NYSE: AVP) and The Estee Lauder Companies Inc. (NYSE: EL), is not a buddy of mine. It is a stock that I really have no intention of buying. The company isn't exactly the most attractive one out there at the moment in terms of fundamentals, but it did have a decent cash-flow statement in the third quarter. Let's check out some numbers.

To begin with, revenues didn't see much growth, as they rose about 1%. Reported net income was $0.57 per diluted share versus a net loss of $0.20 per diluted share in the year-ago period. Unfortunately, that doesn't tell the whole tale. You have to strip out a one-time gain from discontinued operations to get the full story. And you're not going to like it once you do. So, the loss from continuing operations becomes $0.30 per diluted share, which was $0.06 wider than the loss in Q3 2007. Yet, the cash-flow statement does offer a bright spot. Positive operational cash flow of almost $44 million was booked over the last nine months. Last year, Revlon used almost $50 million to fund operations over the nine-month period. Some changes in working capital helped out.

Well, even with the better cash-flow scenario, no, I'm not buying the stock. Revlon is still, in my opinion, a long way off from becoming a great investment idea. I'll need to see more robust growth in the top line and a better profit picture. Sure, for the nine-month period, Revlon did generate a profit of $0.04 per diluted share, but I'm still not convinced. As of this writing, the stock was down 23%. I know it's a bad day in the markets and all, but I wouldn't want to align myself with a company that sees that kind of reaction to earnings. Such a pullback doesn't scream value to me when it comes to Revlon.

Disclosure: I don't own any company mentioned; positions can change at any time.