Sonic (NASDAQ: SONC), a fast-food chain whose colleagues include Burger King (NYSE: BKC), McDonald's (NYSE: MCD), Wendy's/Arby's Group (NYSE: WEN), and Yum! Brands (NYSE: YUM), reported earnings for the third quarter on Tuesday after the bell. The shares have done well today on the news. As I write this, Sonic's stock is up well over 12% in afternoon trading. Volume is great. Do you want to get in on the action?

Sonic said it earned an adjusted 24 cents per share. This article reported expectations as being $0.20 per share, so management beat the bottom line by a nice amount. We'll throw that result on the positive side of the line.

On Tuesday, Norman Brinker, pioneer in the restaurant business, died at the age of 78.

Norman Brinker started Steak & Ale with about $10,000 in savings and a $5,000 loan. Over a decade, he grew Steak & Ale to 109 locations. During the 1960s, Brinker developed the salad bar, which he showcased at his Steak & Ale chain. He then sold the company to Pillsbury in 1976.

However, Brinker didn't stop innovating. At Pillsbury, he formed a new concept: Bennigan's. After this, he ran Burger King (NYSE: BKC).

Analyst upgrades:

• Keefe Bruyette upgraded Morgan Stanley (NYSE: MS) to Outperform from market Perform after transferring coverage to a new analyst. The firm expects Morgan to benefit from the pending joint venture with Smith Barney and improvements in its operating environment.
• FBR Capital upgraded Winn-Dixie (NASDAQ: WINN) to Outperform from Market Perform as it believes the company is executing well and shares are cheap at current levels. The firm keeps a $16.50 target on the stock.
• Baird believes Polaris's (NYSE: PII) consensus expectations and valuation are too low and that the company will expand beyond powersports. The firm upgraded shares to Outperform from Neutral and raised their target to $37 from $32.
• J. Crew (NYSE: JCG) was upgraded to Neutral from Sell at Goldman.
• Lexmark (NYSE: LXK) was upgraded to Equal Weight from Underweight at Barclays.
• Global Hunter upgraded Big Lots (NYSE: BIG) to Buy from Neutral.

Every market is a two-sided market, and while the typical investor makes money during bullish phases, experienced investors know how to make money during bearish phases, as well. In fact, many experienced and institutional traders make more money shorting stocks than by going long.

Short these shares if you can tolerate high-risk and are an experienced investor that does not remove Buy / Stop Losses.

TheStreet.com's Jim Cramer says Panera is one company that has plenty of room for expansion.

If the restaurant stocks are stabilizing after a real downturn that has lasted for several weeks, this group -- a leadership group from the fall when gasoline fell in price -- is going to have a wicked move back.

I like Yum! Brands (NYSE: YUM) (Cramer's Take), which never broke down. This is one in which technicians signaled weakness, with Top Gun Rick Bensignor and I going head to head on "Mad Money." He was right that it initially would downtick, but I think it is bottoming along with McDonald's (NYSE: MCD) (Cramer's Take). It's got the growth and it has good tumbling raw costs. The dollar's going the way for both stocks.

Analyst upgrades:

• Jefferies upgraded Cytec Industries (NYSE: CYT) to Buy from Hold on valuation and believes liquidity concerns are overdone. The firm raised its target on the stock to $27 from $20.
  
• Morgan Stanley upgraded Intel (NASDAQ: INTC) to Overweight from Equal Weight and raised its price target to $19 from $15. Morgan Stanley's survey indicates positive trends in the business supply chain and the analysts expects estimates to move higher from increased server MPU sales and growth in Windows 7.
  
• Pali upgraded Urban Outfitters (NASDAQ: URBN) to Buy from Neutral on valuation and believes the company's tough Q2 compares are already priced into the stock. The firm has a $25 target on shares.
• Research in Motion (NASDAQ: RIMM) was upgraded to Conviction Buy from Buy at Goldman.
  
• MasterCard (NYSE: MA) was lifted to Buy from Hold at Deutsche Bank.
  
• Burger King (NYSE: BKC) was raised to Buy from Neutral at Banc of America/Merrill.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Baidu Inc. (NASDAQ: BIDU) reported better-than-expected Q1 earnings as revenues surged in the quarter.
• Burger King Holdings Inc. (NYSE: BKC) just beat Q3 expectations despite weak same-store sales growth.
• Corn Products International Inc. (NYSE: CPO) Q1 results were dragged down by higher corn costs.
• Dow Chemical Co. (NYSE: DOW) Q1 earnings sank on falling sales, job cuts and acquisition costs.
• Eastman Kodak Co. (NYSE: EK) reported a deeper-than-expected Q1 loss and suspended its dividend.
• Energizer Holdings Inc. (NYSE: ENR) posted better-than-expected Q2 earnings but revenue declined.

Burger King (NYSE: BKC), a fast-food joint that competes with McDonald's (NYSE: MCD), Yum! Brands (NYSE: YUM), and Wendy's/Arby's Group (NYSE: WEN), issued its Q3 report on Wednesday. The top line didn't do much, rising only 1% in the face of difficulties with currency translations. Earnings came in at 34 cents per share. That was one penny better than Wall Street's expectations, according to Reuters.

It's always good to beat the earnings call. But Burger King didn't get much mileage out of that victory. The stock actually sold off 3% on the news, closing yesterday at a fresh 52-week low of $16.55. The big catalyst was the conservative fiscal-year guidance.

After the closing bell last night, fast-food restaurant operator YUM! Brands (NYSE: YUM) stepped into the earnings spotlight, reporting a first-quarter profit that dropped 14% compared to a year ago.

Nevertheless, the company's earnings of 46 cents per share topped the consensus estimate of 40 cents per share. The company's sales dropped by 8% to $2.2 billion, which was worse than Wall Street's expected $2.35 billion.

The company noted that gains in overseas markets were undermined a bit by currency losses and a decline in store traffic in the United States at the company's KFC and Pizza Hut restaurants.

Burger King Holdings (NYSE: BKC - option chain) stock is falling today after the company reported preliminary third-quarter revenue of $600 million, missing analysts' estimates of $625.79 million. The company blamed an unexpected traffic slowdown in March for the reading. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on BKC.

This morning, BKC opened at $19.40. So far today the stock has hit a low of $18.61 and a high of $19.78. As of 11:45, BKC is trading at $19.55, down $3.13 (-13.8%). The chart for BKC looks neutral and S&P gives BKC a 3 STARS (out of 5) hold ranking.

This is the second post in Fast Food Wars, a look at the players in this unhealthy business that has traditionally garnered healthy returns in down times as Americans tank up on fries and burgers slathered with secret sauce.

Last week we looked at Burger King (NYSE: BKC), today we turn to Mickey D's, the grand-daddy of them all. McDonald's Corporation (NYSE: MCD ) boasts over 35,000 locations (franchised and company owned) in 100 countries.

Even in the worst of times, people still have to eat. After taking into consideration the cost of time spent cooking, it's probably (sadly) cheaper to eat fast food than to shop for, prepare and clean up after a home-cooked meal.

So here's the first of multi-part primer on various faster food vendors of differing stripes. Let's start with Burger King Holdings (NYS: BKC), the second biggest burger slinger on Earth.

Wendy's/Arby's Group (NYSE: WEN), a fast-food company that competes with McDonald's Corporation (NYSE: MCD), Burger King (NYSE: BKC), and Yum! Brands (NYSE: YUM), reported earnings for the fourth quarter on Monday. Call me unimpressed.

The chain earned $0.05 per share on an adjusted basis. According to this article, the results matched expectations. I don't begrudge Wendy's/Arby's for doing that in such a tough marketplace. But I do begrudge the weakness in the Arby's brand. Systemwide same-store sales at Wendy's were up 3.7% in Q4, while systemwide comps at Arby's were down a terrible 8.5%. Arby's is having problems attracting people with its current menu portfolio. The value menu at Wendy's, on the other hand, seems to be a strategy that is working. Customers are coming in, ready to get a deal on those delicious, although not-so-healthy, square-shaped burgers. So, if the company wants to improve its situation, it's going to have to get serious about fixing Arby's.

Analyst upgrades:

• RW Baird upgraded LHC Group (NASDAQ: LHCG) to Outperform from Neutral based on valuation and expectations for raised 2009 guidance. The firm has a $36 target on the stock.
  
• Deutsche Bank upgraded Swiss Reinsurance (OTC: SWCEY) to Buy from Hold following the CEO change as the firm views it as a positive move.
  
• Wachovia upgraded DuPont Fabros (NYSE: DFT) to Outperform from Market Perform because it thinks the company has taken major measures to mitigate its liquidity risk by obtaining additional debt. The firm also notes that the company signed several new leases.
• Goldman added Air Products (NYSE: APD) and Burger King (NYSE: BKC) to the Conviction Buy List.
  
• MSC Industrial (NYSE: MSM) was upgraded to Outperform from Market Perform at William Blair.
  
• Northrop Grumman (NYSE: NOC) was raised to Outperform from Market Perform at Bernstein.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Akamai Technologies Inc. (NASDAQ: AKAM) earnings prospects garnered an analyst's upgrade.
• Applied Materials Inc. (NASDAQ: AMAT) warned of a loss for the quarter due to the economic slowdown.
• Burger King Holdings Inc. (NYSE: BKC) posted lower Q2 profit and revenue that missed estimates.
• Clorox Co. (NYSE: CLX) Q2 profit fell but beat estimates, and it reaffirmed its full-year guidance.
• Dow Chemical Co. (NYSE: DOW) swung to a Q4 loss and warned that low demand will continue.
• Hartford Financial Group Inc. (NYSE: HIG) posted a loss, cut its dividend, and offered weak guidance.